The world needs more caring, high-performing leaders.

Leaderful is an app built from the ground up to help those who are willing to do the work to become the best leaders they can be.

7 signature courses · 175+ videos · Web, iOS & Android

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Trusted by leaders & teams at

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What's Included

One app, everything we do.

One membership. Every course, every module, every live session, every new instructor we add. No individual fees, no upsells, no asterisks.

  • Rekindle your passion at work

    Explore content on purpose and motivation, including Simon's Find Your WHY course, the companion to his bestselling book.

  • Own the room

    Learn how to present like a pro with the hard-learned tips and technique in our bestseller, The Art of Presenting.

  • Be the leader others want to follow

    Discover what makes people want to follow you with insights from our experts including PhDs and Navy SEALs.

  • Future-proof your career

    Master the human skills that will let you respond to the future and become irreplaceable in your organization.

The Leaderful app showing Rich Diviney's A Navy SEAL's Guide to High Performance
Simon Sinek

A note from Simon

Why we built this

Effective leadership is art and science, which is why the best leaders know how to lead with their heart and their head.

But here's the challenge: the head stuff is simpler to master. That's about numbers, data, performance. The heart stuff is the messy, human stuff — the skills that can engender trust, supercharge teamwork and inspire people to act.

Leaderful is that belief, made practical.

Throughout my 20 years of studying leaders, there is one thing that has become crystal clear: the best leaders, the leaders that command respect and achieve lasting results, are more than high-performing leaders, they are caring, high-performing leaders.

Be the leader you wish you had.

Simon Sinek's signature

Founder, The Optimism Company

One of the most difficult but rewarding journeys you'll go on

  1. 1

    Lifestyle

    They know that leadership is a lifestyle that requires constant learning and they choose to take it on.

  2. 2

    Instincts

    They trust their instincts to deal with almost anything that comes up at work.

  3. 3

    Trust

    Their team trusts them to deal with almost anything that comes up at work.

What Leaders Are Saying

Here's why thousands have joined Leaderful

I love the Quick Wins section! I don't have as much time for extended learning as I'd like, but I'm continually making time for a solid micro-dose of inspiration or ideas for action. Leaderful hits that perfectly!
PM

Priya M.

Director of Engineering, Technology

I was terrified when I got promoted. I've loved Leaderful. It has lots of tidbits that can be applied holistically or individually.
NR

Nuria R.

First-time Manager, Healthcare

I've gone through several courses over the past two weeks and I already am seeing a difference within our team! I've loved how my outlook has shifted and I've really been able to step into my role as a leader. Thank you so much!
SS

Sarah S.

VP of People, Professional Services

I absolutely love it. Amazing. It feels like it's too cheap to be honest, because the amount of value around all of the things that are foundational to my life, my business, my relationships, everything. It feels like I'm ripping you off by being a member.
SB

Steven B.

CEO, Digital Media

I really like how Leaderful allows you to customize your entire experience. The little comments in the onboarding process through each step was a nice bonus and definitely show how the company's central focus and Simon's WHY runs through everything you build!
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Anika S.

Senior Product Manager, SaaS

I am very amazed by the content in Leaderful. I have been working in the field of HR for 25 years and I have been following Simon for a while and I have to say that these concepts are what the world out there needs. Thank you for your inspiration!
SG

Sabine G.

Human Resources, Financial Services

Upcoming Leaderful Live

Leaderful Pro subscribers are invited to our regular online events featuring Simon and influential leaders from around the world.

Pricing

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Leaderful for Teams

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  • Full Pro access for your entire team
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  • Team analytics & progress dashboard
  • Customizable content for your team
  • Invites, admin controls & seat management

The honest answers.