To inspire people to do the things that inspire them so that, together, each of us can change our world for the better.
Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate.
Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become the third most watched on TED.com, with over 40 million views and subtitled in 47 languages.
Simon is the author of multiple best-selling books including Start With Why (global bestseller), Leaders Eat Last (New York Times and Wall Street Journal bestseller), Together is Better (New York Times and Wall Street Journal bestseller), Find Your Why and The Infinite Game.