Start with WHY for Veterans

with Paul Mullis

About This Class

For the best WHY journey experience, we recommend taking all three classes in order: Start with WHY for Veterans → Refine Your WHY → Live Your WHY *

Want to make a change in your community and grow together? Well, we want to help! This course is great for colleagues looking to discover or reinvigorate their sense of purpose.

What is Start with WHY for Veterans?

As you transition from military to civilian life, WHAT you do may change, but your WHY can always remain clear and constant. As you leave your military families behind, you may be forced to reinvent yourself, reinvent WHAT you do. We believe the best way to move forward starts with your WHY.

This interactive workshop is designed to walk you, step-by-step, through the process to find your WHY – your personal purpose, cause or belief – and point you in the direction to live it. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.

Key Takeaways

  • Unpack the concept of The Golden Circle from Start with WHY
  • Share tools and the process to discover your individual WHY
  • Connect you with one to two partners so you can work together to write your WHY statement.
  • Conduct live coaching and Q&A to help you improve your WHY statement.
  • Explore ways to bring your WHY to life

Meet Lt. Col. Paul “JQ – Johnny Quest” Mullis, USAF (ret). Paul exists to find and feed the spark in us, so that, together, we can lead our own legacy. He met Simon Sinek in 2010 at the USAF Weapons School. Paul deeply identified with Start With WHY and the fact that the ideas in Simon’s book can be taught. Simon and Paul worked together on several projects, including teaching Leadership Communications and helping the Weapons School find and define its own WHY. Paul spent 25 years in the Air Force culminating in a role leading the U-28 course at the Weapons School. Most of all, Paul is stoked to serve the Veteran Community.



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Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.

While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!

When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!

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We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.

We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.

We’re glad you asked! Our 60- and 90-minute classes offer: more detail, more connection with your fellow attendees, more activities, and more interaction with our instructors. The 25-minute classes are more lecture-style. They feature more information-per-minute, but the shorter timeframe also means fewer opportunities for active participation.

We know you’re busy and, if you can’t easily spare 60 minutes, we don’t want to deprive you of an opportunity to grow!

Yes! Buy any three of our 25-minute classes in one purchase and you’ll get the third class for half-price. This means that if you purchase a bundle of three 25-minute classes, it will cost $100 instead of the full $120. The $20 discount will be applied to your cart automatically during checkout. If you buy three 25-minute classes in separate transactions, you’ll pay the full price for all classes. 

Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members.  

If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you. 

 Our team is more than happy to assist you; just contact us here and we’ll get back to you ASAP.

Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.