Why are some leaders more influential, inspiring and innovative than others? Why do some organizations command greater loyalty from customers and employees alike?
Simon Sinek uses a model called The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people. It is the framework for the WHY.
The power of WHY is not opinion. It’s biology.
The Golden Circle is more than a communications hierarchy. Its principles are deeply grounded in the tenets of human decision making. How the Golden Circle works maps perfectly with how our brain works. The Golden Circle can be used as a guide to vastly improve leadership, corporate culture, hiring, product development, sales and marketing. It explains loyalty and how to create enough momentum to turn an idea into a social movement.
Share The Golden Circle
The whole idea of The Golden Circle is to share it with as many people as possible so that, together, we can change our world. That's why we’ve developed The Golden Circle as a PAY WHAT YOU CAN tool to make it easier for you to share it with others.