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The Golden Circle Presentation

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Why are some leaders more influential, inspiring and innovative than others? Why do some organizations command greater loyalty from customers and employees alike?

Simon Sinek uses a model called The Golden Circle to explain how legendary leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers were able to inspire, rather than manipulate, in order to motivate people. It is the framework for the WHY.

The power of WHY is not opinion. It’s biology.

The Golden Circle is more than a communications hierarchy. Its principles are deeply grounded in the tenets of human decision making. How the Golden Circle works maps perfectly with how our brain works. The Golden Circle can be used as a guide to vastly improve leadership, corporate culture, hiring, product development, sales and marketing. It explains loyalty and how to create enough momentum to turn an idea into a social movement.

Share The Golden Circle

The whole idea of The Golden Circle is to share it with as many people as possible so that, together, we can change our world. That's why we’ve developed The Golden Circle as a PAY WHAT YOU CAN tool to make it easier for you to share it with others. This presentation is not for resale.

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Find Your WHY Course with Simon - U.S. Active Military and Veterans

We have been profoundly impacted by our work with the men and women in the U.S. Military.

To salute those who serve others, active U.S. military and U.S. veterans can access our online Find Your WHY Course with Simon for a $25 admin fee.

We process requests every Wednesday. Once your request is processed, you will receive a confirmation email with your login information.

Active Duty

If you're active U.S. military, please email us from your .mil email address and include:

  • First name
  • Last name
  • MOS code
  • If you'd like to use a different email to access the course, other than your .mil address, please let us know.


If you're a veteran, please email us and include:

  • First name
  • Last name
  • Copy of your DD214 (Please black out any sensitive personal information such as your social security number, street address, etc.)

Practical Guides to Leading Millennials

The expanded edition of Leaders Eat Last includes "A Practical Guide to Leading Millennials," in which Simon offers actionable steps for leaders, Millennials themselves, and parents to combat and overcome some of the challenges our younger generations face. Please note: these guides are not for resale.

Use these excerpts as a guide to leading Millennials:

Complete Guide: Stand Out in the Job Market

Studies show that 80% of people don’t love their jobs. Our dream is to reverse this statistic.

This guide is designed to help you conduct a WHY-driven job search, from resume and cover letter, to interview and your social media profile, so that you can begin taking steps to find a job you will love. A job that allows you to end every day feeling fulfilled by the work you do. The guide is available to you as a PDF download as soon as you order it.

This 36-page guide includes:

  • An introduction to the Golden Circle
  • Write a compelling Resume
  • Write an inspiring cover letter
  • Tips for interviews
  • Your Personal Brand

Stand Out in the Job Market: Resume and Cover Letter

This 27-page guide includes:

  • An introduction to The Golden Circle
  • Write a Compelling Resume
  • Write an Inspiring Cover Letter

This Cover Letter is one segment of the "Stand Out in the Job Market" Complete Guide.

This guide is designed to help you write a resume and cover letter that clearly states who you are and how you feel so you can advance the greater purpose of the organization you hope to join. The guide is available to you as a PDF download as soon as you order it.