Your Why Statement is the simplest way to codify our calling. It is a sentence that clearly expresses your unique contribution and impact in the world.
It is a statement of your value at work as much as it is the reason your friends love you. And spelling it out for yourself turns it into an even more powerful tool.
It can be hard to articulate your contribution and impact. The WHY Discovery process is designed to help you put all those gut feelings, all those things that inspire you, into words. When you can do that, you’ll have a point of reference for everything you do.
When you put words to your WHY, you gain clarity and direction to find the work, relationships, and organizations in which you feel most fulfilled.