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Put Words to Your WHY

Your Why Statement is the simplest way to codify our calling. It is a sentence that clearly expresses your unique contribution and impact in the world.

It is a statement of your value at work as much as it is the reason your friends love you. And spelling it out for yourself turns it into an even more powerful tool.

It can be hard to articulate your contribution and impact. The WHY Discovery process is designed to help you put all those gut feelings, all those things that inspire you, into words. When you can do that, you’ll have a point of reference for everything you do.

When you put words to your WHY, you gain clarity and direction to find the work, relationships, and organizations in which you feel most fulfilled.

Discover your WHY

Create Circles of Safety

While inspiration gets people to take the first step and follow in the calm, trust gets people to climb the hill and brave the storm.

When we create environments in which people feel like they belong, the result is trust and collaboration. Circles of Safety allow people to spend their time and energy working together toward a higher cause that inspires them, and withstand the inevitable pressures and dangers all teams face.

How To: Create a Circle of Safety

In Leaders Eat Last Simon explains the role that EDSOendorphins, dopamine, serotonin, oxytocin—play in creating a Circle of Safety where we work. By understanding how these neurochemicals work together, we can create environments that are safe and fulfilling, allowing individuals to make a meaningful contribution toward an inspiring vision.

Download Guide: EDSO in Action

Give Feedback and Recognition

Creating an environment in which people openly and thoughtfully give and receive feedback and recognition builds trusting teams. When you empower your team to give and receive feedback, you are fostering leadership.

Feedback and recognition also foster a culture of growth. They enable teams to practice coaching and personal growth.

If we work in strong environments where we feel that others actually care about us and wants to see us grow, then we are much more open to feedback.


How To: Give Feedback

The FBI—feeling, behavior, impact—is a powerful tool to communicate effectively with others.

The Power of WHY

Most of us live our lives by accident—we live as it happens. Fulfillment comes when we live our lives on purpose.

Once you discover your WHY, you are better able to align your beliefs with every choice and action you take, in order to find greater fulfillment in all that you do.

You’ll be able to make more intentional choices for your business, your career and your life. You’ll be able to inspire others to buy from you, work with you and join your cause.

Never again should you have to play the lottery and act on gut decisions that are made for reasons you don’t really understand. From now on, you will work with purpose, on purpose. From now on, you’ll start with WHY.

Start: Your Pathway to Purpose

Find Your WHY

Every one of us has a WHY, a deep-seated purpose, cause, or belief that is the source of our passion and inspiration. You may not yet know what yours is or how to express it in words. But we guarantee, you have one.

When you know your WHY, you gain clarity and direction to find the work, relationships and organizations in which you feel most fulfilled.

Discover Your WHY