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Simon Optimism Press

Commit Virtual & In-person Keynote

How Great Teams and Organizations Pull Together

Key Highlights

  • Discover how the foundation of any strong culture is a clear and simple WHY—the higher cause or purpose that drives the organization.
  • Learn how we are biologically wired to trust and collaborate when we are in the right environments.
  • Discuss how leader are responsible for setting the tone of the environment we all need in order to be at our best.


Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the WHY is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization's interests. The result is a positive impact for everyone involved.


Stephen Shedletzky
Heath Slawner

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