Commit
Tool
We each have a WHY.
Most of us live our lives by accident. Fulfillment comes when we live our lives on purpose. Knowing your WHY provides a filter through which you can make decisions, every day, to act with purpose.
The Golden Circle
The WHY is based in science.
The concept of WHY is grounded in the biology of human decision making. The Golden Circle maps perfectly with how our brains work.
The outer section of the Golden Circle (WHAT) corresponds to the outer section of the brain (Neocortex) which is responsible for analytical thinking and language.
The middle two sections of the Golden Circle (WHY and HOW) correspond to the middle section of the brain (Limbic System) which is responsible for our behavior, decision-making and our feelings.
The part of our brain that controls our feelings has no capacity for language, which makes putting our feelings into words difficult. This course is designed to help you find words to express what truly inspires you.
Diagram of the Human Brain
WHY Discovery Course Overview
- Experience Simon Sinek’s proven process to find your WHY
- Learn from the co-authors of Find your WHY
- Take the interactive course at your own pace
Wabi sabi is a Japanese design concept. It means beauty in that which is temporary or imperfect. Things that come off of an assembly line, for example, are perfect, but things made by hand, like the glaze on a Japanese ceramic bowl, are imperfect. It is their imperfections that give them their beauty.