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If You Don't Understand People, You Don't Understand Business

In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.

What is the key to workplace culture?

The key to a strong workplace culture is a shared sense of purpose—a WHY.

Igniter Heath Slawner explains that when we’re clear about why we’re here, where we’re going, who we serve and how we’re getting there, people start to feel valued and fulfilled.

How many people inside of your company, today, right now, can articulate why your company exists beyond just making money?

Why Leaders Eat Last

In this in-depth talk, Simon reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an "authority" versus a true "leader.”