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Apply Your WHY

with one of Simon's Master Trainers


About This Class

The third part of your WHY journey

For the best WHY journey experience, we recommend taking all four classes in order: Start with WHY → Refine Your WHY → Apply your Why → Live Your WHY.

Have you Already started your WHY discovery journey? Be sure to scroll down for an important note*

Buy the WHY Series and save 15%*

Simon says, “Words may inspire, but only action creates change.” Your WHY is a compass that provides the direction and focus for you to live your life with purpose, on purpose. Now that you’ve completed Start with WHY and Refine your WHY, you’re ready for action. This class will show you how to apply your WHY to work, relationships, and life. And once you’ve done that, you can share your experience and join us in our newest addition to the WHY series, Live Your WHY.

In this class you will:

  • Gain further clarity of your WHY, discipline of your HOWs and consistency of your WHATs.
  • Create an organized list of your WHY, HOWs and WHATs.
  • Map out actionable ways to apply your WHY in your work, life and relationships.
  • Connect in small groups to share and refine how you’ll bring your WHY to life.
  • Learn how to use the WHY as your filter for decision-making.
  • A takeaway form to track your progress.

*The Important Note: firstly, thanks for scrolling! You wanted more, and we are happy to deliver! The WHY series is now 4 Parts; Start with WHY, Refine Your WHY, Apply Your WHY (formerly known as Live Your Why), and our NEWLY REIMAGINED COURSE, Live Your WHY. If you took the third part of this series (even if it was called Live your WHY), this iteration of Live Your WHY is NOT the same course, but rather a discussion based addition to the WHY series!

More Info


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Apply Your WHY
December 16th at 12pm ET
$ 40.00
137 available



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Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.

While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!

When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!

Don’t worry, we’ve got you!

1. Head here to reset your password

2. Enter your email address (the one you used at checkout)

3. Check your email inbox for further instructions

We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.

We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.

We’re glad you asked! Our 60- and 90-minute classes offer: more detail, more connection with your fellow attendees, more activities, and more interaction with our instructors. The 25-minute classes are more lecture-style. They feature more information-per-minute, but the shorter timeframe also means fewer opportunities for active participation.

We know you’re busy and, if you can’t easily spare 60 minutes, we don’t want to deprive you of an opportunity to grow!

Yes! Buy any three of our 25-minute classes in one purchase and you’ll get the third class for half-price. This means that if you purchase a bundle of three 25-minute classes, it will cost $100 instead of the full $120. The $20 discount will be applied to your cart automatically during checkout. If you buy three 25-minute classes in separate transactions, you’ll pay the full price for all classes. 

Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members.  

If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you. 

 Our team is more than happy to assist you; just contact us here and we’ll get back to you ASAP.

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