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Simon Optimism Press

Hey there,

So if you’re here, it’s because someone’s asked you to be their partner for their WHY discovery process. And maybe you’ve already said yes... maybe you’re on the fence. Either way, it would probably be useful to know a more about the course!

Find Your WHY is a course developed by Simon Sinek. Based on the idea that each of us has a purpose - something that gets us out of bed in the morning, our primary motivation – our WHY. And though we each have a WHY, often we don’t take the time to put it into words.Through this process, your friend is trying to put their WHY into words.

This way they can better understand why some jobs, environments, and relationships make them feel fulfilled, while others don’t. By understanding what drives them, they can work towards living a life of fulfillment and passion.

Part of this process is done through the telling of stories. But you can’t tell stories alone, which is why they’re asking you for help.

As their partner, you’ll hear a handful of stories that feel are significant and meaningful to them. Memories of moments and people that mattered to them.

The two of you will dig deeper into the stories to unpack the reasons these memories stuck with them. You’ll look for common threads and patterns between the times they felt at their best – and the times they may have struggled. Ultimately, you’ll be there to listen and provide a vital outside perspective.

The whole process takes between one and three hours. And though meeting in-person is always ideal, video conferencing also works.

So let whoever sent you this know if you’re interested. And if you are – amazing! We’ve got a few more tips below for being a great partner.

Inspire on!

Tips for Being a Great Partner

Embrace the Silence

Above all else, your job is to help your friend tell their stories. Our instinct is often to jump in when someone pauses or stops talking to show that we’re still engaged. But if you sit in these silences, oftentimes the storyteller will continue talking and go deeper into what matters about the story.

Silence can be your friend – so, try just letting these moments happen. You can even say something like “Go on” or “Tell me more” to encourage them to dig deeper.

Ask Open Ended Questions

Finding your WHY is a deeply personal endeavor. While a partner is essential to the process, they cannot lead someone else to their WHY. It takes the two of you working together in a team.

Asking open-ended questions allows your storyteller to dig deeper into the meaning behind their words. Questions like “What about that story stuck with you?” and “How did you feel after that happened?” give the storyteller space to continue without pushing them in any one direction.

As you go through the process, you may form a theory about your partner’s WHY. But if you only ask questions that affirm your theory, you may lead them down a path that’s not theirs. Even a simple question like - “Did it make you feel angry when that happened?” – can affect the way a storyteller’s path.

As a rule of thumb, if it can be answered by “yes” or “no”, it’s probably not open-ended.

Avoid Asking ‘Why’ Questions

This may seem counterintuitive since the storyteller is trying to find their WHY. But asking questions that start with the word ‘why’ can actually be counterproductive.

‘Why questions’ often elicit emotional responses. This can derail a story or even change how the storyteller feels in the moment. Whereas if you start your questions with ‘What’ and ‘How’, you’ll often get more rational answers that will allow you to dig deeper into the story.

For instance, imagine asking a teenager - “Why were you home so late?” You’ll likely get an emotional or even defensive reply. Imagine if instead, you asked “What happened that meant you were home so late?”. It invites them to share the information in a rational way, and ultimately will help you find out what happened.

Make Sure They Feel Comfortable

Your partner chose you because they trust you. Above everything else, your job is to make them feel safe and heard. Whatever you need to do to guarantee that, go for it.

And beyond that… good luck!

For the time you’re with your partner, you’ll watch all the course videos with them. And if you’re doing this remotely, the button below will give you access to these videos. They are password protected though - so kindly ask your partner to share that with you and you'll be on your way!