# Simon Sinek | The Optimism Company > The official site of Simon Sinek — optimist, speaker, and author of > Start with WHY, Leaders Eat Last, and The Infinite Game — and of The > Optimism Company, which teaches human skills: books, the A Bit of > Optimism podcast, on-demand courses, and live keynotes, workshops, > and classes for teams. ## Key pages - [The Golden Circle](https://simonsinek.com/golden-circle): Simon's foundational Start With WHY framework — why, how, what - [About Simon Sinek](https://simonsinek.com/simons-bio): bio and frequently asked questions - [Books](https://simonsinek.com/books): all books written by Simon Sinek - [Leaderful](https://simonsinek.com/leaderful): Simon Sinek's leadership development app for iOS, Android, and web. Built to help anyone willing to do the work become a caring, high-performing leader — used at companies like Google, Deloitte, and PwC - [Leaderful for Business](https://simonsinek.com/business/leaderful): the Leaderful app for organizations — self-serve "Leaderful for Teams" monthly per-seat plans for small teams (from 2 seats), and annual plans with volume discounts, SSO, custom reporting, and SCORM/LMS options for larger organizations - [A Bit of Optimism podcast](https://simonsinek.com/podcast): honest conversations with people who challenge, teach, or help us see things differently - [Stories](https://simonsinek.com/stories): articles on leadership, purpose, and human skills - [On-Demand Courses](https://simonsinek.com/on-demand-courses): self-paced video courses - [Optimism at Work (For Business)](https://simonsinek.com/business): human-skills training for companies of every size, from teams to corporates and enterprise — keynotes, workshops, private classes, and packaged leadership programs spanning whole organizations, managers, and executive teams - [Quotes](https://simonsinek.com/quotes): quotes by Simon Sinek ## Books by Simon Sinek - [Start with WHY](https://simonsinek.com/books/start-with-why): This book is about how articulating your purpose can inspire you and those around you. Organizations and leaders that… - [Leaders Eat Last](https://simonsinek.com/books/leaders-eat-last): Leaders and organizations who prioritize the well-being of their employees are more successful. Explore the science… - [The Infinite Game](https://simonsinek.com/books/the-infinite-game): Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Learn how to… - [Find Your WHY](https://simonsinek.com/books/find-your-why): Simon started a movement to inspire people to do the things that inspire them. Co-written along with David Mead and… - [Together is Better](https://simonsinek.com/books/together-is-better): This book was designed to be given as a gift to someone you want to inspire, or to say thank you to someone who… ## Optimism Press (books published by Simon's imprint) - [Unreasonable Hospitality](https://simonsinek.com/optimism-press/unreasonable-hospitality): Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison… - [Unreasonable Hospitality: The Field Guide](https://simonsinek.com/optimism-press/unreasonable-hospitality-the-field-guide): From the former co-owner of the #1 restaurant in the world comes the much-awaited interactive guide to putting the… - [Trust First](https://simonsinek.com/optimism-press/trust-first): Of course, trust alone can't overcome a broken system that perpetuates inequality. Trust First examines the context in… - [How to Make a Plant Love You](https://simonsinek.com/optimism-press/how-to-make-a-plant-love-you): Everyone deserves to feel the inner peace that comes from taking care of greenery. Beyond the obvious benefits—beauty… - [The Power of Giving Away Power](https://simonsinek.com/optimism-press/the-power-of-giving-away-power): If you let go of hierarchy, chaos will reign...or so many leaders believe. But when leaders find the courage to… - [Partnering](https://simonsinek.com/optimism-press/partnering): Some of the most successful people in the world all have a secret power—the ability to partner. In Partnering, Oelwang… - [Everybody Matters](https://simonsinek.com/optimism-press/everybody-matters): Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs… - [The Courage of Compassion](https://simonsinek.com/optimism-press/the-courage-of-compassion): A gritty tale about confronting injustice and challenging ourselves to rediscover our shared humanity, The Courage of… ## On-demand courses - [The Art of Presenting](https://simonsinek.com/product/the-art-of-presenting): Ever since he gave his groundbreaking TED Talk on the concept of WHY—which went viral with more than 60 million… - [How to Be The Leader People Actually Trust](https://simonsinek.com/product/how-to-be-the-leader-people-actually-trust): Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your… - [A Navy SEAL's Guide to High Performance](https://simonsinek.com/product/a-navy-seals-guide-to-high-performance-at-work): The Navy SEALs are among the highest-performing teams on the planet. It’s not just their physical skills or courage… - [Unreasonable Hospitality](https://simonsinek.com/product/the-art-of-creating-fiercely-loyal-customers): What does it take to turn a good business into an unforgettable one? According to Will Guidara, New York Times… - [How to Handle Conflict at Work](https://simonsinek.com/product/how-to-handle-conflict-at-work): What do all of your relationships have in common? YOU! In this course, Dr. Sara Kuburic, with Simon, will teach you to… - [Unleash Your Infinite Mindset](https://simonsinek.com/product/unleash-your-infinite-mindset): Drawing on the core philosophies of his book The Infinite Game, Simon will guide you to working more cohesively with a… - [Find Your WHY](https://simonsinek.com/product/find-your-why): Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration… ## Optional - [Contact](https://simonsinek.com/contact-us) - [Sitemap](https://simonsinek.com/sitemap-index.xml)