Words may inspire, but only action creates change.
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Simon Optimism Press


WHY Sessions

with one of Simon's
Master Trainers

You've landed here because you're curious about finding your WHY. That's a great start.

We all know what we do, and how we do it, but very few of us actually know WHY we do it. Think of the WHY as a compass - it provides us with direction and focus so that we can live our lives with purpose, on purpose.

Simon wrote the book on it, and worked with the team to develop the process to help you find your WHY. While you can read the book and do it self-guided, the one thing you do need in order to find your WHY is an objective partner. So for those that are looking for a partner and want to work with one of Simon’s master trainers, this is for you.

Our goal is to create a safe and trusting space and help guide you through the process of discovering your WHY.

The Three Sessions


WHY Discovery

2 hours

Designed to walk you, step-by-step, through the process to find your WHY - your personal purpose, cause of belief. It takes a willingness to be open, to share personal stories, and to trust the process. And we are there to create a circle of safety and guide you through the process. Vegas rules apply - what happens on this call, stays on this call.


Refine your WHY
Define your HOWs

1 hour

Now that you have discovered your WHY, this session is all about gaining further clarity of your WHY and discipline of your HOWs.


Your WHY plan

1 hour

Simon says, “Words may inspire, but only action creates change.” This is where the rubber hits the road. In this session, we will align your WHY with your current life (personal, professional), future opportunities and how it all ties together. We will create an organized list of your WHY, HOWs and WHATs and map out actionable ways to apply your WHY in your work, life and relationships.

Time: 3 sessions / 4 hours

Cost: $4900


Great! Thanks for asking. How about yours?