The Golden Circle for Organizations

with our Optimist Instructors

About This Class

Want to make a change in your workplace and grow together? Well, we want to help! This course is great for teams looking to advance their company’s journey for purpose and value-driven action.

Why do some organizations inspire greater loyalty and engagement from their customers and employees? How are the Apples of the world able to maintain a consistent and inspiring vision year after year?

It turns out that all great organizations think, act, and communicate in the same way…and it just so happens to be the exact opposite approach most of us take.

Every single organization on the planet functions on three levels: WHAT they produce, HOW they do it, and WHY they do it. What differentiates the great organizations from the average ones is how they understand and communicate their WHYs, HOWs, and WHATs.

This is the Golden Circle.

Key Takeaways

  • Learn the importance of having a company Golden Circle
  • Determine how to distinguish between your company’s WHAT’s, HOW’s, and WHY’s
  • Develop a new tool of communication.

More Info



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