Friends Exercise

Your WHY is applicable in every aspect of your life, not just your work.

Why are your friends your friends? They love you for who you are. And who you are is all about your WHY.

This exercise is a simple, fun and powerful way to find your WHY … and find out why your friends really love you.

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The "Friends Exercise" was created by Simon in 2005 to help him test and refine his WHY. This guide can help you begin to put words to your WHY and all you need to do is ask your friends for a bit of help.

This 5-step exercise comes from our online WHY Discovery Course.