An interactive workshop to help you find your WHY led by one of Simon’s master trainers

Start with WHY: The first part of your WHY journey. 

For the best WHY journey experience, we recommend taking all three classes in order: Start with WHY → Refine Your WHYLive Your WHY

Buy the WHY Series and save 15%*

Most of us live our lives by accident, but our WHY allows us to live our lives on purpose. Whether you are an entrepreneur, a team member, or are seeking greater clarity for your next move, your WHY will lead you toward fulfillment in your work and life. This interactive class is designed to guide you through the steps to find your WHY—your personal purpose, cause, or belief. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.

Want to make a change in your workplace and grow together? Well, we want to help! This course is great for teams looking to discover or reinvigorate their sense of purpose.

We will:

  • Unpack the concept of The Golden Circle from Start with WHY
  • Share tools and the process to discover your individual WHY
  • Pair you with a partner so you can work 1-on-1 to write your WHY statement
  • Conduct live coaching to help you improve your WHY statement

Over the years we’ve met some amazing people who embraced Simon’s ideas and philosophies. We call them Igniters because they were using those ideas to ignite positive change in their and other organizations. We were so impressed with their work, we invited them to join our team. Today, they work with us, arm-in-arm, to inspire people and advance our vision.

Before you go

  • Please keep in mind all of our classes are scheduled in US Eastern Standard Time
  • This class will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • Your individual link will be emailed to you after you register.
  • There will be an optional 15 minute Q&A at the end of the class.
  • Due to limited seating in each class, all ticket purchases are final.
  • This class recording will not be distributed.
  • To improve our accessibility, we’re using Zoom’s New Live Transcription/Close Captioning service to offer live audio accessibility to our classes.

We have always sought ways to make finding your WHY as accessible as possible which is why we wanted to keep the price for this class purposely reasonable – about the price of a book.

*Add all three classes in the series to your cart and the discount will automatically be applied at checkout.



Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.