An interactive workshop led by one of Simon’s master trainers

Refine your WHY: The second part of your WHY journey. 

For the best WHY journey experience, we recommend taking all three classes in order: Start with WHY → Refine Your WHY → Live Your WHY

Buy the WHY series and save 15%*

After you’ve attended Start with WHY, the next step is to clarify and fine tune your WHY statement. This class helps you work in community with others, ask questions, and leave with a complete WHY statement that inspires you.

Want to make a change in your workplace and grow together? Well, we want to help! This course is great for teams looking to clarify their WHYs to not only be accurate, but also inspiring.

In this class you will:

  • Unpack all of the nitty gritty tips and examples of what makes a great WHY statement
  • Breakout into small groups of 4 or 5 participants to help each other develop and refine the language of your WHY statement
  • Take part in extended live coaching and leave with the words for your WHY that inspire you
  • Get the chance to ask any burning WHY or Simon content related questions


Over the years we’ve met some amazing people who embraced Simon’s ideas and philosophies. We call them Igniters because they were using those ideas to ignite positive change in their and other organizations. We were so impressed with their work, we invited them to join our team. Today, they work with us, arm-in-arm, to inspire people and advance our vision.


Before you go

  • Please keep in mind all of our classes are scheduled in US Eastern Standard Time
  • This class will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • There will be an optional 15 minute Q&A at the end of the class.
  • Your individual link will be emailed to you after you register.
  • This class recording will not be distributed.
  • Due to limited seating in each class, all ticket purchases are final.
  • To improve our accessibility, we’re using Zoom’s New Live Transcription/Close Captioning service to offer live audio accessibility to our classes.

We have always sought ways to make finding your WHY as accessible as possible which is why we wanted to keep the price for this class purposely reasonable – about the price of a book.

* Add all three classes in the series to your cart and the discount will be automatically applied at checkout.


Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.