The Courage of Compassion

How would you like to be judged for the rest of your life by the worst thing you’ve ever done?

We all think we are compassionate just like we all think we are honest.  But true compassion is not innate. Compassion for others, especially those that we don’t know or understand, must be learned. Our lack of compassion is perhaps most extreme in the exercise of criminal justice, where a person’s entire life, worth, and character are judged through the myopic lens of a single act. But no one, says Robin Steinberg, should be reduced to their worst moment.

From the founder and CEO of The Bail Project, The Courage of Compassion unveils how we can reimagine justice through compassion. Steinberg shares her journey as a public defender, representing people at precisely that time in their lives — their own worst moment. She recounts the heart-wrenching stories of her clients and invites us to interrogate our fears and beliefs about justice and punishment. Lastly, Steinberg reveals moments when she questioned her own capacity for compassion, as well as her ability to fight for better, more humane justice from within a system that is riddled with holes and seemingly interminable problems.

Most people think of hospitality as something they do. Will thinks about service as an act of service—about how his actions make people feel. And he recognized that if he wanted his frontline teams to obsess about how they made their customers feel, he had to obsess about how he made his employees feel. The two cannot be separated: great service cannot exist without great leadership.

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About Robin

Robin Steinberg is the founder and CEO of The Bail Project, an unprecedented national effort to combat mass incarceration by transforming the pretrial system in the US.

Over a 35-year career as a public defender, Robin represented thousands of low-income people in over-policed neighborhoods and founded three high-impact organizations: The Bronx Defenders, The Bronx Freedom Fund, and Still She Rises. Robin is a frequent commentator on criminal justice issues and has contributed opinion pieces to The New York Times, The Marshall Project, and USA Today. Her publications have appeared in leading law and policy journals, including NYU Review of Law & Social Change, Yale Law & Policy Review, and Harvard Journal of African-American Public Policy, and she has contributed book chapters to How Can You Represent Those People? (Palgrave 2013) and Decarcerating America (The New Press 2018). Robin is a Gilbert Foundation Senior Fellow of the Criminal Justice Program at UCLA School of Law.

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Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

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The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

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For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.