On-Demand Courses | The Optimism Company

Signature Courses

Build leadership, confidence, and purpose — all at your own pace in the Leaderful App.

The Art of Presenting

Ever since he gave his groundbreaking TED Talk on the concept of WHY—which went viral with more than 60 million views—Simon routinely gets asked for his secrets to effective public speaking. “So, I thought it would be fun to compile all the lessons, tips, and tricks I’ve learned over the years into one course so that others can learn them too,” he says. Whether you’re presenting on a stage, in a meeting, at a wedding, or simply to a group of friends, join Simon to discover how to present your ideas in a way that captivates others and makes them truly curious to hear what you have to say.

Simon Sinek

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How to Be The Leader People Actually Trust

Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your inner Steve Jobs. According to renowned leadership expert Zach Mercurio, Ph.D., the most effective leaders have mastered a set of simple, teachable psychological skills that energize and inspire others to contribute. In this course, you’ll learn how to make others feel seen, heard, valued, and motivated to take action. You’ll unlock a psychological toolkit to master the art of micro-interactions, implement effective delegation strategies, cultivate a sense of significance, and more.

Simon Sinek, Zach Mercurio

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The Leaderful app open on Simon Sinek's Unleash Your Infinite Mindset course

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All 7 signature courses
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A Navy SEAL's Guide to High Performance

The Navy SEALs are among the highest-performing teams on the planet. It’s not just their physical skills or courage that sets them apart. Instead, it’s their trust in each other, their leadership, and their teamwork that make them truly exceptional. The best part is their principles for success are included in this course and can be transferred to anyone. Join Simon Sinek and Rich Diviney, a 20-year veteran of the Navy SEALs, to sharpen your leadership skills, elevate your performance at work, and build trusting teams.

Simon Sinek, Rich Diviney

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The Art of Creating Fiercely Loyal Customers

Unreasonable Hospitality

What does it take to turn a good business into an unforgettable one? According to Will Guidara, New York Times bestselling author of Unreasonable Hospitality, it starts with a single moment of connection. Any interaction—in any company, by any team member—is an opportunity to create an unforgettable experience. Over time, those moments add up to customers who love you, teams who take care of each other, and businesses that make money while making a difference. Join Will for a behind-the-scenes look at how he made Eleven Madison Park into the World’s Best Restaurant by creating remarkable experiences for the people who work there and those they serve. The best part? You’ll learn how you, too, can be in the business of unreasonable hospitality.

Simon Sinek, Will Guidara

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How to Handle Conflict at Work

What do all of your relationships have in common? YOU! In this course, Dr. Sara Kuburic, with Simon, will teach you to master your emotions, thoughts, and actions for unbreakable bonds that propel your personal and professional growth

Simon Sinek, Dr. Sara Kuburic

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Unleash Your Infinite Mindset

Drawing on the core philosophies of his book The Infinite Game, Simon will guide you to working more cohesively with a team and connecting more deeply with your company’s core mission. You will learn what it takes to trust and understand your teammates, be prepared to thrive in change, learn from your worthy rivals, and gain the courage to lead.

Simon Sinek

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Find Your WHY

Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration. Everyone possesses a WHY, but the challenge is articulating it into words. This is why Simon developed this course—to help you discover yours. Living with a strong sense of purpose can enhance our well-being and add clarity to the lens through which we view the world. “Finding my WHY literally changed my life,” says Simon. “It was so powerful, I wanted to share it with as many people as I could and wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.”

Simon Sinek

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Special discounts for Military & First Responders

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