
We Become Our Labels
The stories we tell about people shape the way we treat them—and the way we treat them shapes who they become.


Taught by
Simon Sinek, Zach Mercurio
Lessons
1 lessons
Format
Self-paced video
What You'll Learn
Labels stick. Before you assign one, ask: is this about the person or the behavior? One is who they are. The other is something they can change.
Explore the Course
- We Become Our LabelsVideo
Meet Your Instructors

Simon Sinek
Eternal Optimist
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.
Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

Zach Mercurio
Ph.D.
Zach Mercurio, Ph.D. helps leaders enable the daily experience of purpose, meaningfulness, and mattering. He is a researcher and Honorary Fellow of Psychology in the Center for Meaning and Purpose at Colorado State University and author of The Invisible Leader: Transform Your Life, Work, and Organization with the Power of Authentic Purpose.
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