Simon Sinek'sOptimism Company
THUMBNAIL_When You’re the Bridge

When You’re the Bridge

Simon Sinek

With Simon Sinek

1 lessons
Self-paced video

When other senior leaders dismiss what middle managers are going through, the gap between them widens. You can help close it.

What You'll Learn

When senior leaders tell stories that misrepresent people’s struggles, introduce a different possibility. It can change the conversation.

Explore the Course

  • When You’re the BridgeVideo

Meet Your Instructor

Simon Sinek

Simon Sinek

Eternal Optimist

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.