Leaderful is an app built from the ground up to help those who are willing to do the work to become the best leaders they can be.
7 signature courses · 175+ videos · Web, iOS & Android
Trusted by leaders & teams at
What's Included
One membership. Every course, every module, every live session, every new instructor we add. No individual fees, no upsells, no asterisks.
Explore content on purpose and motivation, including Simon's Find Your WHY course, the companion to his bestselling book.
Learn how to present like a pro with the hard-learned tips and technique in our bestseller, The Art of Presenting.
Discover what makes people want to follow you with insights from our experts including PhDs and Navy SEALs.
Master the human skills that will let you respond to the future and become irreplaceable in your organization.
A note from Simon
Effective leadership is art and science, which is why the best leaders know how to lead with their heart and their head.
But here's the challenge: the head stuff is simpler to master. That's about numbers, data, performance. The heart stuff is the messy, human stuff — the skills that can engender trust, supercharge teamwork and inspire people to act.
Leaderful is that belief, made practical.
Throughout my 20 years of studying leaders, there is one thing that has become crystal clear: the best leaders, the leaders that command respect and achieve lasting results, are more than high-performing leaders, they are caring, high-performing leaders.
Be the leader you wish you had.
Founder, The Optimism Company
They know that leadership is a lifestyle that requires constant learning and they choose to take it on.
They trust their instincts to deal with almost anything that comes up at work.
Their team trusts them to deal with almost anything that comes up at work.
What Leaders Are Saying
“I love the Quick Wins section! I don't have as much time for extended learning as I'd like, but I'm continually making time for a solid micro-dose of inspiration or ideas for action. Leaderful hits that perfectly!”
Priya M.
Director of Engineering, Technology
“I was terrified when I got promoted. I've loved Leaderful. It has lots of tidbits that can be applied holistically or individually.”
Nuria R.
First-time Manager, Healthcare
“I've gone through several courses over the past two weeks and I already am seeing a difference within our team! I've loved how my outlook has shifted and I've really been able to step into my role as a leader. Thank you so much!”
Sarah S.
VP of People, Professional Services
“I absolutely love it. Amazing. It feels like it's too cheap to be honest, because the amount of value around all of the things that are foundational to my life, my business, my relationships, everything. It feels like I'm ripping you off by being a member.”
Steven B.
CEO, Digital Media
“I really like how Leaderful allows you to customize your entire experience. The little comments in the onboarding process through each step was a nice bonus and definitely show how the company's central focus and Simon's WHY runs through everything you build!”
Anika S.
Senior Product Manager, SaaS
“I am very amazed by the content in Leaderful. I have been working in the field of HR for 25 years and I have been following Simon for a while and I have to say that these concepts are what the world out there needs. Thank you for your inspiration!”
Sabine G.
Human Resources, Financial Services
Leaderful Pro subscribers are invited to our regular online events featuring Simon and influential leaders from around the world.
Live Q&Awith Zach Mercurio
Tue, Oct 27 at 1:00 PM (EDT)
with Zach Mercurio
AI is creating an abundance of knowledge, answers, and content. But that abundance is making something else far more valuable: trust, connection, judgment, and the deeply human need to know that we matter. In this conversation, Zach will explore why helping people feel noticed, affirmed, and needed may become one of the most important leadership capabilities in the coming generation.
Live Q&Awith Simon Sinek
Mon, Nov 30 at 12:30 PM (EDT)
with Simon Sinek
It's our final Simon Q&A of the year! Come join us for the opportunity to ask Simon your burning questions on leadership, lifestyle, chip recommendations... you name it.
Live Q&Awith Dr. Eliza Filby
Wed, Dec 9 at 12:00 PM (EDT)
with Dr. Eliza Filby
Each generation has a different way to communicate, so what do you do when you need them all to communicate with each other? Come and learn how to lead through the ages with the bestselling author of "Inheritocracy".
Pricing
Get full access to all apps & features — cancel anytime.
Quarterly
Start with a quarter. See what changes.
$33 per month, billed every 3 months
14‑day full refund · Cancel anytime
Annually
Commit to a full year of leadership mastery.
Less than $25 per month, billed yearly
14‑day full refund · Cancel anytime
Leaderful for Teams
Unlock Leaderful Pro for your whole team — set up online in minutes, from just 2 seats.
Anyone who leads people — or wants to. Whether you manage a team of two or two hundred, whether you've been doing it for a week or a decade, the principles here apply. Leadership isn't about seniority. It's about how you show up for the people around you.
Most leadership training gives you frameworks and leaves you to figure out how to use them. We give you the frameworks and the exact language — the real words to use in real situations. It's the difference between knowing what to do and actually being able to do it.
Most lessons are 10 to 20 minutes. You can go deep on a weekend or work through one lesson a day. It's designed for people with full lives and real jobs — not just people on sabbatical.
Individual memberships cover one person — but Leaderful for Teams gives your whole team full Pro access on one bill. Teams of two or more can set up online in minutes, and larger teams can talk to us about annual plans.
We offer a 14-day money-back guarantee, no questions asked. We'd rather you leave happy than stay unhappy. That's not just a policy — it's how we think leadership should work too.
Most employers cover professional development, and at $299 a year, Leaderful Pro is an easy one to justify. We've written the email for you. Just copy, paste, and send:
Subject: Quick request — leadership training
Hi [Name],
I'd like to expense a leadership development subscription called Leaderful Pro. It's built by Simon Sinek and The Optimism Company and covers the practical skills most of us never got taught: giving feedback, building trust, having difficult conversations.
It's $299 for the full year, includes live quarterly sessions with Simon, and comes with a 14-day money-back guarantee.
Would you be happy to approve it as a professional development expense?
Thanks, [Your name]
If they say no, it's less than $25 a month out of pocket, and most members tell us it's the best career investment they've made.