Our WHY

To inspire people to do the things that inspire them so that, together, each of us can change our world for the better.

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What good is it having a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.

- Simon Sinek
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Our Igniters

Over the years we’ve met some amazing people who embraced Simon’s ideas and philosophies. We call them Igniters because they were using those ideas to ignite positive change in their and other organizations. We were so impressed with their work, we invited them to join our team. Today, they work with us, arm-in-arm, to inspire people and advance our vision.


Our Optimists

We meet some amazing individuals who have truly inspiring and valuable ideas and philosophies about how to advance the world we imagine. So we decided to build a platform to help them spread their messages further and wider. Because we are all marching toward the same vision, together we can have greater impact than any of us could have alone.

Our Team

Our team is made up of unique individuals located around the globe. Though we are a remote team, we are united by a single purpose, a shared WHY, to make Simon's vision a reality.
Christina Christina

Christina

To love extravagantly so that we reveal everyone's true value.

Darren Darren

Darren

To ignite freedom in others so that they experience their every desire.

Jeff Jeff

Jeff

To see the world through another's lens so that together, we can discover a path to clarity.

Jessica Jessica

Jessica

To persevere through life's choices so that we want to live ours to the fullest.

Justin Justin

Justin

To go above and beyond so that people feel cared for as a whole person.

Kim Kim

Kim

To hold the space for others to move to the edge of their greatness so that they can revel in who they are.

Laila Laila

Laila

To bring to light who people are in the inside so that they feel confident in their own skin.

Lori Lori

Lori

To take what is and make it even better so that others have the freedom to do the things that inspire them.

Matt Matt

Matt

To catalyze growth in people so that we have the tools to build a better world.

Melissa Melissa

Melissa

To help others ground and connect so that we can all do our life's work.

Sara Sara

Sara

To elevate what's possible, so that together we can create opportunities that have the greatest impact.

Sharin Sharin

Sharin

To connect deeply with people so that we can better celebrate our existence together.

Stephen Stephen

Stephen

To engage people in meaningful ways so that we connect with depth and live in a more fulfilled world.

Tim Tim

Tim

To explore the possibilities so that we can create unconventional solutions.

Nadia Nadia

Nadia

To create a safe space so that others can find their authentic voice.