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About the Program

Join Will Guidara, bestselling author and former co-owner of the World’s Best Restaurant in 2017, Eleven Madison Park, as he helps your team build a thriving culture. Guidara will share invaluable strategies to elevate the quality of your business’s service, regardless of the industry you’re in. By adopting his groundbreaking approach to cultivating fierce customer loyalty, you’ll see your team succeed and flourish, just like Will’s did.

The Art of Creating Fiercely Loyal Customers

A Team-Building Program

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Reach out for bespoke solutions and pricing options for teams of all sizes.

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Ready to Buy Now?

Buy Now for up to 20 participants

$999.00

Bundle & Save SAVE $800

Buy “The Art of Creating Fiercely Loyal CustomersandUnleash Your Infinite Mindset” together.

$1,198.00

1 quantity = 1 team of up to 20 participants

Explore the Lessons

In this course, Guidara will empower your team to become masters of effective communication, embrace mistakes as a stepping stone to success, and cultivate a resilient, growth-oriented mindset. You’ll gain invaluable tools to excel in the face of adversity, boost team morale, and thrive in a dynamic and collaborative environment. Get ready to unlock your team’s full potential and achieve success together.

Don’t just take our word for it...

   5 / 5
Inspired and uplifted!
Loved it all, left feeling very inspired and uplifted!
Julie
Verified Buyer
10/09/2023
A clear opportunity for leaders of all backgrounds and industries
It is a clear and expanded opportunity for leaders of all backgrounds and industries to learn and easily apply… It's not just about leadership, it is about the whole business!
Greg R.
Verified Buyer
10/09/2023
You team will not be wanting for ideas
This is a great tool… I guarantee your team will not be wanting for ideas once you experience a session!
Adam
Verified Buyer
09/13/2023
I loved every minute of it
This was an amazing experience. I loved every minute of it and I am sad to see it end. Not only did I learn more about myself but I also was able to become closer with my co-workers. If everyone in the world could implement even just a few things from this wonderful book what an astounding world we could live in. For now, I will continue to be unreasonable to everyone I serve 🙂
Wendy L.
Verified Buyer
07/15/2023
Our team is more aligned and energized than ever before
Far and away exceeded our expectations. Our team is more aligned and energized than ever before. It became the favorite way to start our day! The discussion questions were educational and allowed us to dream big. We always left inspired and full of passion for our industry and the hospitality that we are honored to provide every day. We will be continuing to meet as a group once a month to keep th
....
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Jo A.
Verified Buyer
06/08/2023
The highlight of our week
Our gatherings were the highlight of the week for our team. Unlike our "business as usual" meetings, it was an environment that encouraged creative thinking with no limits and a space for everyone to have input from bar back staff to managers and everyone in between. We've come up with so many incredible ideas and now the work begins to implement these ideas. We are encouraged, inspired,
....
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Tara L.
Verified Buyer
06/03/2023
Truly a wonderful, inspiring experience!
Absolutely exceeded my expectations. It is just something that I hope every person embraces and really takes the time to thoughtfully live these concepts. I have made it my mission so to speak to continue to evangelize unreasonable hospitality. Thank you so much for this opportunity to have open and honest discussions with our team. It has been truly a wonderful, inspiring experience and I look fo
....
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Kim W.
Verified Buyer
06/03/2023
A great experience
This was a great experience and team building. We loved all the conversations and dreaming that came out of these questions and reflections! Thank you!
Holly L.
Verified Buyer
05/29/2023
Vulnerability and Mindset Shift
I am actually sad that the sessions have ended. This last session had all of us needing to be vulnerable, we all learned from one another and truly saw how adversity opens doors to more opportunities. It’s so much more than leadership, it's a mind shift, it's expansive and allows you to see things in a new light.
Shahnaz G.
Verified Buyer
04/04/2023
We want more
Great turn out...we want more of these!
Steven T.
Verified Buyer
02/25/2023
Great Merit in This!
There is great merit in this, and I hope that other companies will gravitate towards it. We feel incredibly lucky to be a part of this. I look forward to seeing what else your company brings to the world!
Russel S.
Verified Buyer
01/05/2023
We were obsessed!
This has been very inspiring and we were obsessed! Thank you!!
Austin B.
Verified Buyer
12/25/2022
Exceeded my expectations
This definitely exceeded my expectations. I appreciated the fact that it allowed us to share meaningful insights as opposed to staying in the surface with shallow questions the way it's usually done in the corporate world. The discussions created meaningful exchanges which is the only way to truly connect to others and creates the trust needed for good relationships, so thank you very much for tha
....
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Karell T.
Verified Buyer
11/20/2022
Will-Guidara-2

About Your Instructor

Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. 

He is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community. 

A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is the recipient of WSJ Magazine’s Innovator Award.

The Art of Building Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Building Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy The Art of Building Fiercely Loyal Customers and Unleash Your Infinite Mindset together for only $1,198.

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.