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Simon Optimism Press

Find Your WHY

with Simon

an on-demand course

Knowing your WHY is like a lighthouse that guides you towards fulfillment.

Let's find

WHY this course?

Most of us live our lives by accident. True fulfillment comes when we live our lives with purpose, on purpose. Knowing your WHY – the reason you do what you do - provides a filter through which you can make decisions every day. It’s not about knowing what you do, it’s about knowing WHY you do it. And that’s the goal of this course.

WHO is this for?

The easy answer is... anyone. The only prerequisite is a desire to learn your WHY, and a desire to start living your life with a stronger sense of passion and purpose. 

WHAT can I expect?

Think of it as a virtual visit with Simon as he guides you through the process.  The course is a mix of his videos, exercises to work through on your own, and some to do with a partner.

All you need for the course is the desire to discover your WHY and a friend or colleague who’s willing to help you do it.  You will leave the course with a draft of your own WHY statement as well as an understanding of your Golden Circle.  So have fun, feel inspired, and get ready to live your life with more passion and fulfilment.

And the whole course is on demand. So, no pressure. You can move through it as fast or slow as you like.

$250 per person​


Great! Thanks for asking. How about yours?

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The principles are the same – to help you find your WHY, but this is an entirely new on-demand course with Simon as your guide. The former course is still accessible to you if you purchased it.  

This course is designed to help you feel inspired and fulfilled.  If it isn’t right for you, we get it. In this case, we will provide full refunds within the first 5 days of trying the course. Just send us an email at: [email protected]

If you do still want to find your WHY, just perhaps you want to do it in a live class environment, check out our Start with WHY classes on or you can also read Simon’s book – Find Your WHY – and work through it solo.  Options, options, options.

The great thing about this course is that it is accessible to anyone who wants to find their WHY.  If you would like to inquire about having multiple people on your team or in your organization take this course, please contact us: [email protected]

Finding your WHY is not something you can do alone. A central part of the course involves telling stories from your life. And you can’t tell stories alone.

Your partner will need to give up between one and three hours to listen to you tell stories and then just discuss them. Their role is to listen and provide that outside point of view that we just can’t give ourselves. We encourage you to ask someone you know, but not TOO well. Significant others and immediate family members are often too close to give a true outside perspective.

If you want to find out more information, check this out. And if you need help finding a partner, definitely visit our Facebook community. It’s a great, safe place to ask like-minded people for a hand.

The great news is, this course is entirely on-demand. So you can move at your own pace and take a break if you need to. And the other great news is, you’ll have access for the next 12 months. So you can even take a month-long break! (If that’s what you need.)