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Who we are.
Simon Optimism Press

Find Your WHY

with Simon

an on-demand course

If you’re reading this, it's probably because you’re curious about finding your WHY. I love that! Finding my WHY literally changed my life. I stopped talking about what I did and started talking about what I believed and it set me on the path I’m on now. It was so powerful, I wanted to share it with as many people as I could, I wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.

If you’re up for the journey, I will be your guide in this course. I’ll be there with you, step-by-step as you learn to discover your WHY.

Shall we?

A little preview...

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WHY this course?

Knowing your WHY – your purpose, the reason you do what you do – gives you a filter for to make decisions at work and at home. We believe that before you talk about WHAT you do, you need to know WHY you’re doing it.

WHO is this for?

The easy answer is... anyone! The only prerequisite is a desire to learn your WHY. And a hope to start living your life with purpose, on purpose.

WHAT can I expect?

Think of this course as a virtual visit with Simon. As he guides you through the process, you’ll encounter a series of videos, as well as exercises to work through on your own, and some to do with a partner of your choosing.

The only things you’ll need are a pen, some paper, and a friend or colleague who’s willing to help you out.

You will finish the course with a draft of your own WHY statement, as well as an understanding of your Golden Circle. Get ready to have fun, get inspired, and begin living your life with more passion and fulfillment.

Also, the whole course is on demand. So you can move through it as fast (or as slow) as you like. This course is not for resale.

$250 per person​


Great! Thanks for asking. How about yours?

1. Take a breath! Don’t worry. We’ve got you.
2. Go to
3. Input your email address
4. Select ‘recover account’
5. Check your email inbox for further instructions. Phew!

The goals of both experiences are the same – to help you find your WHY! 

However, this is an entirely new on-demand course with Simon as your guide.

This course is designed to help you feel inspired and fulfilled.  If it isn’t right for you, no worries. We will provide you with a full refund within the first 5 days of trying the course. Just send us an email at: [email protected]

If you do still want to find your WHY, but prefer a live class environment, check out our Start with WHY classes on You can also read Simon’s book – Find Your WHY – and work through it solo. We don’t mind how you get the message, as long as it reaches you.

We recommend someone you know well, but not too well. Anyone who’s kind, caring, and willing to give over a couple of hours to help a friend. Don’t worry though. There will be more information in the course!

Finding your WHY is not something you can do on your own. A central part of the course involves telling stories from your life. And you can’t tell stories alone.

Your partner will need to take between one and three hours to listen to your stories and then discuss them. Their role is to listen and provide that outside point of view that we just can’t give ourselves. We encourage you to ask someone you know, but not TOO well. Significant others and immediate family members are often too close to give a true ‘outside perspective’

This course is entirely on-demand, so that you can move at your own pace, snack breaks included. And you’ll have access for the next 12 months. So you can even take TWO snack breaks!

Yes we do, please find the information on this page