Bruce Deel

Too many of us treat trust like a valuable asset that must be guarded. Something we can give away only after someone has proved themselves worthy. Bruce shatters that assumption.

Over the past 20 years, Bruce Deel has helped over 20,000 people in the most dangerous zip code of Atlanta escape the cycle of homelessness, joblessness, and drug abuse by extending trust first. In these powerful true stories about the men and women who fell through the cracks in our social services system, he shows the power of radical trust to change lives.

If we can all learn to take the risk to trust first, it will give those around us permission to believe in themselves and their abilities in the most remarkable way. And if people can learn to trust in themselves, they will also learn to trust others in a deeper way. The result of which helps build stronger, more powerful and, indeed, more trusting teams.

When I first heard Bruce Deel’s story, I was left speechless. He has an ability to trust in a way that I have never seen before. Bruce's story proves the transformative power of trust and how we can all work on better trusting the people in our lives.