Simon Sinek'sOptimism Company

Storytelling Expert

Don Yaeger

Don Yaeger has been called “one of America’s best storytellers” by many of today’s great business and thought leaders. A longtime associate editor for Sports Illustrated, Don has taught virtual classes to students at 21 different college campuses, and has written more than 40 books—12 of them becoming New York Times best-sellers. His Hall of Fame speaking career has taken him around the globe where he has developed a knack for connecting audiences to memorable stories.

Your brain loves storytelling. The human brain is wired to connect more deeply to emotion than to facts and stats.

Don Yaeger

Offerings from Don

Use Storytelling to Make a Greater Impact

From Zoom meetings to weekend get-togethers, we need to be able to tell our audience a good story.