Simon Sinek'sOptimism Company

Executive and Team Coach

Lori Zukin

Lori Zukin helps leaders, teams, and organizations excel through connection and action. Great leaders navigate the complexity of multiple perspectives; Lori helps leaders to do that successfully. She and her team design innovative approaches to coaching and leadership development that enable leaders and teams to thrive in complex, fast-paced, and ever-changing environments. Her work spans a wide variety of industries—with clients ranging from the NFL and WebMD to Duke University and NASA. As a faculty member at Georgetown University, Lori combines academic insight with real-world experience from her days as an executive at Booz Allen Hamilton leading teams, building businesses, and developing others. Lori’s mission is rooted in helping leaders connect with their best selves and with others, enabling them to build stronger organizations and communities. She is also a passionate advocate for mental health awareness, working to eliminate the stigma around mental illness and foster workplace cultures that prioritize psychological and physiological wellbeing. Outside of work, Lori finds inspiration from the outdoors, often tackling challenging hikes or scuba diving with her family. For Lori, whether in the boardroom, on the trail, or in the deep end of the ocean, it’s all about connecting around a shared purpose, exploring new possibilities—and exceeding expectations together!

The best leaders balance competing perspectives while acting decisively.

Lori Zukin

Offerings from Lori

The Infinite Game

We can’t choose the game. We can’t choose the rules. We can only choose how we play.

Clear Communication: How to Ask for What You Need

Transform your team’s communication skills to increase productivity and eliminate confusion.