Unreasonable Hospitality
with Will Guidara

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If you walk up to someone and say “you’re being unreasonable!”, most people would be offended. Will Guidara, however, would take it as a compliment.

A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality….they made it unreasonable.

I had a chance to sit down and talk to him about how he learned the power of being unreasonable.

This is… A Bit of Optimism.

For more on Will and his work, check out his new book Unreasonable Hospitality below or wherever you prefer to buy your books:



Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.