Last updated April 8, 2026
Simon Sinek Inc. and its affiliates, The Optimism Company, LLC, Optimism Productions LLC, Optimism Training, LLC, and Optimism Press LLC (collectively “SSI”, “we”, “our”, or “us”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive via our website (the “Site”), our mobile application (the “App”), and through the use of any services provided by us through the Site or App (the “Services”). This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site. Your use of the Site, App and/or any of our Services following any such notice will signify and constitute your assent to and acceptance of such revised Privacy Policy. Unless otherwise defined in this Privacy Policy, capitalized terms used herein have the same meanings as in our Terms of Service.
Our primary goals in collecting information are to provide and improve our Service, to administer your orders, to communicate with you, and to enable users of the Site and App to enjoy and easily navigate them.
When you wish to contact us, create an account on the Site or App, edit account details, purchase products or services via the Site or App, use some of our Services, or when you join our mailing lists, we will ask you for certain Personal Information. When we refer to your “Personal Information” in this Privacy Policy, we mean information that identifies, describes, relates to, references or is capable of being associated with, or could reasonably be linked, directly or indirectly, to you. We may also collect other information generated when you use our Site, App, or Services that is not linked or otherwise associated with you, and such information is not subject to the terms of this Privacy Policy.
Depending on how you use our Site, App and/or our Services, we may directly collect the following types of Personal Information from you:
Our Service may include interfaces that allow you to connect with social networking sites (each an “SNS”). If you connect to a SNS through the Site or App, you authorize us to access, use and store the information that you agreed the SNS could provide to us based on your settings on that SNS. We will access, use and store that information in accordance with this Policy. You can revoke our access to the information you provide in this way at any time by amending the appropriate settings from within your account settings on the applicable SNS.
When you visit our Site, some information is automatically collected. For example, when you visit our Site your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, and the Site you visited before our Site are logged automatically (“Usage Information”). We also collect information about your usage and activity on our Site.
We and our partners use cookies, pixels, local storage and similar technologies (together, “cookies”) on our Site. Cookies are small data files stored on your device. We group the cookies we use into the following categories:
Cookies may be first party cookies, set by us, or third party cookies, set by our service providers and partners, which can be used to recognize your device when it visits other websites.
A current list of the cookies used on our Site, their purpose, provider and duration is available in the Cookie Declaration at the end of this Privacy Policy.
Where the law requires it — including for visitors in the European Economic Area, the United Kingdom and Switzerland — we ask for your consent before placing any cookies other than strictly necessary cookies, and statistics and marketing cookies are only used if you agree to them. You can change or withdraw your consent at any time using the “Cookie Settings” link in the footer of our Site.
If you are in the United States, you can opt out of the use of marketing cookies for targeted advertising using the “Do Not Sell or Share My Personal Information” link in the footer of our Site. We also treat a Global Privacy Control (“GPC”) signal sent by your browser as a valid request to opt out. See Section 13 for more information.
For more information about cookies, including how to see which cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org and, if you are in the UK or European Union (EU), youronlinechoices.com/uk.
We use analytics services to understand how our Site is used and to improve it:
We work with advertising partners, including Google (Google Ads), Meta Platforms, Inc. (Facebook and Instagram) and TikTok, to measure the effectiveness of our advertising and to show you ads for our products and Services on their platforms and other websites. These partners use cookies and pixels on our Site to collect information such as the pages you view, the products you view or add to your cart, and your purchases.
When you make a purchase or provide your details to us, we may share your email address, name, telephone number and address with these partners, in a hashed (encoded) form where their tools support it, so they can match your activity on our Site to your account on their platform and tell us which of our ads led to a purchase. Some of this information is sent from our servers rather than from your browser. We engage a marketing agency to operate these tools on our behalf.
We also use Klaviyo on our Site to recognize visitors who have subscribed to our emails, to show sign-up forms, and to tailor the emails we send based on the pages and products you view.
These partners’ use of your information is governed by their own privacy policies: Google, Meta and TikTok.
Our emails may contain web beacons — small images that tell us whether an email has been opened and whether links in it were clicked.
We may receive your Personal Information from third party business partners, such as social media sites, ad networks and analytics providers. We may also receive your Personal Information from others that refer you to our Sites and/or Services.
We use your Personal Information collected for the purposes described in this Policy. Specifically, we may use your Personal Information to:
We do not share your Personal Information with third parties except in the following circumstances:
Affiliates and Subsidiaries. We may share your Personal Information with our affiliates and subsidiaries with the understanding that they will treat such information consistent with this Privacy Policy.
Third Party Service Providers. We may share your Personal Information with our third party vendors, consultants and other service providers who work for us and need access to your information to provide you with products, services, or information that you request. For example, we use Klaviyo to facilitate our email communications, Intercom to provide customer support, and Zoom Video Communications, Inc. to conduct online classes.
Advertising and Analytics Partners. We share information collected through cookies and pixels on our Site, and information about your purchases, with the analytics and advertising partners described in Section 3, for the purposes described there. Where the law requires it, we only do so with your consent, and you can opt out at any time as described in Sections 3.B and 13.
Other Third Parties. We may share your Personal Information with appropriate third parties if we believe it is necessary, in our reasonable discretion, to (i) comply with laws or to respond to lawful requests and legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirements; (ii) protect the rights and property of us, our agents, customers, members, and others including to enforce our agreements, policies and terms of use; or (iii) in an emergency to protect the personal safety of the Company, its customers, or any person.
Corporate Restructuring. We may share your Personal Information in connection with or during negotiation of any merger, financing, acquisition, or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another entity.
With Your Consent. We may share your Personal Information with third parties where you have provided consent to such sharing.
We may also share aggregated anonymous or de-identified information. When we use the term “anonymous data”, we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party. We may create anonymous data from the Personal Information we receive about you and other individuals whose Personal Information we collect. Anonymous data might include analytics information and information collected by us using cookies. We make Personal Information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze usage patterns in order to make improvements to our Services.
Where Simon Sinek, Inc. transfers Personal Information to third-party service providers acting as agents on its behalf, Simon Sinek, Inc. remains responsible and liable under the applicable Data Privacy Framework Principles if such agents process Personal Information in a manner inconsistent with those Principles, unless Simon Sinek, Inc. proves it is not responsible for the event giving rise to the damage.
We do not collect, store, or process any payment card information. Instead, we rely on Stripe to facilitate any payment card transactions. For more information about Stripe’s privacy practices, please see Stripe’s Privacy Policy.
You may opt out of receiving promotional emails from us by following the instructions in those emails or sending a message with your request and the subject line “EMAIL OPT OUT REQUEST” to [email protected]. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.
You can change your cookie choices at any time using the “Cookie Settings” link in the footer of our Site (see Section 3.B). Most Web browsers also let you remove and reject cookies through their settings. If you remove or reject strictly necessary cookies, some features of our Site and Services — such as signing in or checking out — may not work.
Our Site, App, and Services may contain links to third party sites and features. This Policy does not cover the privacy practices of such third parties. These third parties have their own privacy policies and we do not accept any responsibility or liability for their sites, features or policies. Please read their privacy policies before you submit any data to them.
Our Site and Services are not directed to children under the age of 13. If you are under 13, you may not access, attempt to access, or use our Site, App, or Services. We do not knowingly collect or allow the collection of Personal Information via the Site, App, or Services from persons under the age of 13, pursuant to applicable law and regulations. If we learn that we have collected the Personal Information of someone under the age of 13, we will take appropriate steps to delete this information. If you are a parent or guardian of someone under the age of 13 and discover that your child has submitted Personal Information to us, you may contact us at [email protected] and ask us to remove your child’s Personal Information from our systems.
We take reasonable organizational, technical and administrative steps to help protect Personal Information against loss, misuse, unauthorized access or disclosure. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure.
When you use the App, you may choose to enable certain mobile device features. If you do, we may collect and use information associated with those features as described below. You can control and revoke permissions at any time through your device settings.
Push Notifications. If you opt in to receive push notifications, we may collect a device push token and information about notification delivery and interaction (e.g., whether a notification was opened) to send you updates and service-related messages.
Camera / Photos / Media Library (if enabled). If you allow the App to access your camera or photo/media library, we may access photos or media you choose to upload or use within the App (for example, for profile images or user-generated content). We do not access your photo library unless you choose to grant permission and select content to share with us through the App.
Microphone (if enabled). If you allow microphone access, we may collect audio only when you actively use a feature that requires it (for example, voice notes).
Location (if enabled). If the App offers location-based features and you grant permission, we may collect your approximate or precise location (as permitted by your device settings) to provide those features.
Contacts / Calendar (if enabled). If the App offers features that use your contacts or calendar and you grant permission, we will access only the information needed to provide that feature (for example, inviting contacts or syncing reminders).
We do not sell your Personal Information for money. However, our use of advertising cookies and pixels, and the information we share with our advertising partners as described in Section 3.D, may be considered a “sale” of Personal Information, “sharing” of Personal Information for cross-context behavioral advertising, or processing for “targeted advertising” under the privacy laws of California and other U.S. states. The categories of Personal Information involved are identifiers (such as cookie IDs, IP address, email address, name and telephone number), commercial information (such as the products you view and purchase), and internet or other electronic network activity information (such as your interactions with our Site). We do not knowingly sell or share the Personal Information of consumers under 16 years of age.
Depending on the state where you live, you have the right to opt out of these activities. You can do so at any time using the “Do Not Sell or Share My Personal Information” link in the footer of our Site. We also treat a Global Privacy Control (“GPC”) signal sent by your browser as a valid request to opt out for that browser. Because opt-outs made through our Site are stored in your browser, you will need to opt out again if you clear your cookies or use a different browser or device.
Depending on your state, you may also have the right to request access to, correction of, or deletion of your Personal Information. To make a request, contact us at [email protected]. We will not discriminate against you for exercising any of these rights.
If you are a California resident, you have the right to request information from us regarding the manner in which the Company shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above.
Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
This information may be provided in a standardized format that is not specific to you. The designated email address for these requests can be found at: [email protected].
Additionally, if you are a California resident and are under the age of 18 and you have posted content or information to our Site or Services, you can request that we remove content or information that you have posted to our Site or Services. Note that fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by other individual).
Please note that, other than honoring Global Privacy Control signals as described above, we do not currently respond to browser “Do Not Track” signals, because there is no common industry standard for them.
If you are located outside the United States, including in the European Union, European Economic Area, United Kingdom, Switzerland, or other jurisdictions with data protection laws, you may have certain rights with respect to your Personal Information to the extent provided under applicable law.
Where required by law, we process Personal Information on one or more of the following legal bases:
Subject to applicable law, you may have the right to:
You may also have the right not to be subject to decisions based solely on automated processing, including profiling, where such decisions produce legal or similarly significant effects, except as permitted by law.
You may submit requests to exercise your rights by contacting us at [email protected]. We may need to verify your identity and may limit or deny requests as permitted by applicable law, including where requests are excessive or manifestly unfounded. We will respond within the timeframes required by applicable law.
You also have the right to lodge a complaint with your local data protection authority or supervisory authority, where applicable.
Your Personal Information may be transferred to and processed in countries outside your jurisdiction, including the United States. Where required by law, we rely on recognized legal transfer mechanisms, such as:
Simon Sinek, Inc. complies with the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework, as set forth by the U.S. Department of Commerce. Simon Sinek, Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles with respect to the processing of personal data received from the European Union in reliance on the EU-U.S. Data Privacy Framework and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. Data Privacy Framework. Simon Sinek, Inc. has also certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles with respect to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. Data Privacy Framework. If there is any conflict between the terms of this Privacy Policy and the applicable Data Privacy Framework Principles, the Principles will govern. To learn more about the Data Privacy Framework program and to view our certification, please visit the Data Privacy Framework website at https://www.dataprivacyframework.gov/.
The following U.S. entities are covered under Simon Sinek, Inc.’s Data Privacy Framework certification:
We may collect, use, disclose, and otherwise process personal data covered by the Data Privacy Framework for the purposes described in this Privacy Policy, including to provide our products and services, communicate with individuals, manage our business relationships, process transactions, improve our offerings, maintain security, and comply with legal obligations. Where required by the applicable Data Privacy Framework Principles, we provide individuals with the opportunity to opt out of certain disclosures of personal data to third parties and certain uses of personal data for purposes materially different from those for which the data was originally collected or subsequently authorized. Where required, we will obtain affirmative express consent before using or disclosing sensitive personal data for purposes other than those for which it was originally collected or subsequently authorized.
If we transfer personal data covered by the Data Privacy Framework to a third party acting as our agent, we remain responsible for that personal data as required by the applicable Data Privacy Framework Principles if the third party processes such personal data in a manner inconsistent with the Principles, unless we prove we are not responsible for the event giving rise to the damage.
We may also be required to disclose personal data received under the Data Privacy Framework in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
To the extent we retain personal data received under the Data Privacy Framework, we will continue to apply the applicable Data Privacy Framework Principles to that personal data for as long as we retain it.
We take privacy concerns seriously and are committed to working with individuals to resolve complaints regarding our collection, use, disclosure, and transfer of Personal Information.
If you have questions or complaints about our privacy practices, including with respect to international data transfers, please contact us at [email protected]. We will investigate and respond in accordance with applicable law.
In compliance with the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework, Simon Sinek, Inc. commits to resolve complaints regarding our handling of personal data received in reliance on those frameworks in accordance with the applicable Data Privacy Framework Principles. We will respond to DPF-related complaints within 45 days.
If you have an unresolved DPF-related complaint that we have not addressed satisfactorily, Simon Sinek, Inc. commits to refer such complaints, at no cost to you, to JAMS, an independent dispute resolution provider based in the United States. More information about JAMS’ Data Privacy Framework dispute resolution services is available at https://www.jamsadr.com/DPF-Dispute-Resolution.
Under certain conditions, you may also have the right to invoke binding arbitration to address residual complaints not resolved through the other available Data Privacy Framework mechanisms.
Simon Sinek, Inc. commits to cooperate and comply with the advice of the panel established by the EU data protection authorities, the UK Information Commissioner’s Office and, where applicable, the Gibraltar Regulatory Authority, and the Swiss Federal Data Protection and Information Commissioner with regard to unresolved complaints concerning human resources data received in reliance on the applicable Data Privacy Framework in the context of the employment relationship.
Simon Sinek, Inc. is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission with respect to its compliance with applicable privacy and data protection obligations, including its commitments under the Data Privacy Framework.
We may update this Privacy Policy from time to time. When changes are made, we will revise the “Effective Date” indicated above. If we make material changes, we will provide notice on our website prior to such changes taking effect. Your continued use of the Site and/or our Services following the effective date of any changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the updated terms, you should discontinue use of the Site and our Services.
If you have any questions about this Privacy Policy, please contact us at [email protected].