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Find Your WHY

An On-Demand Course from Simon Sinek

USD $150

  • Instructor: Simon Sinek
  • Course Length: 2 Hours Minimum
  • Skills: Self-Discovery, Mental Fitness, Productivity, Leadership

Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration. Everyone possesses a WHY, but the challenge is articulating it into words. This is why Simon developed this course—to help you discover yours.

Living with a strong sense of purpose can enhance our well-being and add clarity to the lens through which we view the world. “Finding my WHY literally changed my life,” says Simon. “It was so powerful, I wanted to share it with as many people as I could and wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.” 

USD $250.00

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Living with Purpose Makes You Healthier, Says Science

Living with purpose is more than just a nice thing to have. The benefits are backed by multiple studies from highly reputable journals and institutions. Living a life with a clear sense of purpose is strongly connected to:

Greater Satisfaction at Work[1] “Psychological Success: When the Career is a Calling,” Douglas T. Hall and Dawn E. Chandler, the Journal of Organizational Behavior, February 3, 2005 and in Life[2] “Purpose, Hope, and Life Satisfaction in Three Age Groups,” Kendal Cotton Bronk, Patrick L. Hill, Daniel K. Lapsley, Tasneem L. Talib & Holmes Finch, The Journal of Positive Psychology, February 6, 2009
More Income and a Higher Net Worth[3] “The Value of a Purposeful Life: Sense of Purpose Predicts Greater Income and Net Worth,” Patrick L. Hill, Nicholas A. Turiano, Daniel K. Mroczek, and Anthony L. Burrow, Journal of Research in Personality, September 4, 2016
Increased Cognitive Function[4] “Does Purpose Play a Positive Role in Mental Health?” The Mayo Clinic Health System, March 15, 2023
Better Sleep[5] “Does Purpose Play a Positive Role in Mental Health?” The Mayo Clinic Health System, March 15, 2023
Lower Risk of Depression and Anxiety[6] “The Relationship Between Purpose in Life and Depression and Anxiety: A Meta-Analysis,” Ian D. Boreham, Nicola S. Schutte, Journal of Clinical Psychology, August 12, 2023
Greater Emotional Strength in the Face of Stress and Trauma[7] “Purpose in Life Predicts Better Emotional Recovery from Negative Stimuli,” Stacey M. Schaefer, Jennifer Morozink Boylan, Carien M. van Reekum, Regina C. Lapate, Catherine J. Norris, Carol D. Ryff, and Richard J. Davidson, PLOS One, November 13, 2013
Less Physical Decline with Age[8] “Association Between Purpose in Life and Objective Measures of Physical Function in Older Adults,” Eric S. Kim, Ph.D; Ichiro Kawachi, MD, Ph.D; Ying Chen, ScD, JAMA Psychiatry, October 2017.
A Reduced Risk of All-Cause Mortality[9] “Purpose in Life and Its Relationship to All-Cause Mortality and Cardiovascular Events: A Meta-Analysis,” Randy Cohen, Chirag Bavishi, Alan Rozanski, Psychosomatic Medicine, Feb-March 2016

“If you can articulate your sense of purpose, it’s worth about an extra seven years to your life.”

-Dan Buettner

Author of Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest

Explore Simon’s Lessons

Are you ready to uncover your unique purpose and apply it to your life, decision-making, work, and relationships? In this three-part course, Simon will guide you through his personal methods of self-discovery, help you delve deep into the memories and stories that have shaped who you are, and leave you with a powerful WHY statement.

Find Your Why with Simon Sinek

〇PART 1:

Simon walks you through his concept of The Golden Circle, preps you for self-discovery, and begins the powerful journey into the memories that helped shape who you are.

Chapters:

  • 〇1. How It All Began
  • 〇2. Meet Your T.A.
  • 〇3. A Quick Check in
  • 〇4. The Golden Circle
  • 〇5. Our Journey Ahead
  • 〇6. Why Stories?
  • 〇7. Gather Your Stories
  • 〇8. Write Your Stories
  • 〇9. Finding a Partner
  • 〇10. End of Part One

Where the magic begins. In the following 14 chapters, you will share your personal stories, gather the important themes that connect your stories, and finalize a first draft of your WHY statement.

Chapters:

  • 〇11. Where the Rubber Meets the Road
  • 〇12. Partner Demonstration
  • 〇13. Preparing to Share
  • 〇14. Share Your Stories
  • 〇15. The Next Steps
  • 〇16. Themes, Themes, Themes
  • 〇17. Identify Your Themes
  • 〇18. Contributions and Impacts
  • 〇19. Identify Your Contributions & Impacts
  • 〇20. What Resonates?
  • 〇21. Select Your Primary Themes
  • 〇22. To Craft a WHY Statement
  • 〇23. Draft Your WHY Statement
  • 〇24. Where Do We Go From Here?

Congrats, you have a WHY! So now, what? The final portion of the course helps you clarify and refine your WHY and explains how to practically apply it to your life.

Chapters:

  • 〇25. Clarity of WHY
  • 〇26. Refine Your WHY
  • 〇27. Revision Time
  • 〇28. Discipline of HOW
  • 〇29. Define Your HOWs
  • 〇30. Consistency of WHAT
  • 〇31. Start with WHY
  • 〇32. You Made It! Let's Celebrate!

Download and Share Your WHY

Give Your Team the Power of Purpose

Interested in Find Your WHY for your team or organization? Great! Drop us a line below and let’s chat.

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These courses are designed to help you grow. If after registering and going through a couple of lessons you realize it’s not the right fit, no worries! We will provide you with a full refund within the first five days of trying the course and with less than 25% of the course completed. Just contact us here!

These courses are entirely on demand, so that you can move at your own pace, snack and stretch breaks included.

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

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The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

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The Art of Creating Fiercely Loyal Customers

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Curiosity is essential
                for progress.
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We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.