Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.

-Simon Sinek

TogetherisBetter-Simon

Why I Wrote This

I wrote this book to be given as a gift to those we want to inspire or to thank those who have inspired us. Inspired by the simplicity of children’s books that can tell a story and convey a lesson with just a line per page and pictures, this little book is designed to make people smile. I really love it!

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Together is Better

Together is Better was designed to be given as a gift to someone you want to inspire, or to say thank you to someone who inspires you. A New York Times bestseller with a scratch-and-sniff surprise, this little book of inspiration will remind you to ask for help, and help others discover their own courage through a charming story about change.

Inspired by the simplicity of children’s books that can tell a story and convey a lesson with just a line per page and pictures, it’s sure to make people of all ages smile.

Stay Inspired. Inspire on!

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FAQs

Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

  • You can go after whatever you want,  but you cannot deny anyone else to go after whatever they want. 
  • Sometimes you’re the problem.
  • Take care of each other. 
  • The best leaders are the ones who learn to be the last to speak.
  • Remember who you are.

“Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.”

“Most of us live our lives by accident—we live as it happens. Fulfillment comes when we live our lives on purpose.”

“Leadership is not a rank or position to be attained. Leadership is a service to be given.”

“When we are closed to ideas, what we hear is criticism. When we are open to criticism, what we get is advice.”

“The true value of a leader is not measured by the work they do. The true value of a leader is measured by the work they inspire others to do.”

We know everyone has their own journey when it comes to reading. Of all of Simon’s books, Together is Better is meant to be an accessible read to anyone regardless of age. Here’s the chronological order, if you’d like to read Simon’s works that way: Start with WHY, Leaders Eat Last, Together is Better, Find Your WHY, and finally The Infinite Game.

Together is Better is described by Simon as an original illustrated fable. This is a story about leadership, caring for others, and living life on purpose.

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Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.