About the Program

Simon will challenge your team to bond and learn together, guiding them through the incredible advantages of adopting an Infinite Mindset and applying those insights to your business. By the end of this experience, your team will emerge stronger, better prepared to withstand change, and equipped with rarely-taught skills such as trust, cooperation, and innovation.

Unleash Your Infinite Mindset

A Simon Sinek Team-Building Program

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Reach out for bespoke solutions and pricing options for teams of all sizes.

Purchase Options:

Ready to Buy Now?   For up to 20 participants

$999

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

$1,198

Explore Simon's Lessons

Drawing on the core philosophies of his book The Infinite Game, Simon will guide your team to work together cohesively and powerfully. His instructions will help your team connect more deeply with your company’s core mission, learn to trust and understand one another, be prepared to thrive in change, learn from your worthy rivals, and gain the courage to lead.

Unleash Your Infinite Mindset

Don’t just take our word for it...

   5 / 5
PURE INSPIRATION & ENLIGHTENMENT
6 weekly sessions of pure inspiration and enlightenment. It was the first time I really felt the team was engaged… the conversations were always insightful, thought-provoking and gave us ideas on how we might tweak our behavior to do things differently. Thank you for this great idea and PLEASE do more!
Wajeeha
Verified Buyer
06/03/2023
PHENOMENAL LEARNING EXPERIENCE
This was an incredible experience! I also gained so many insights from our team. The readings, videos, and questions sparked thoughtful and insightful conversations and revelations among all of us, and it was such a joy to hit on topics we likely wouldn’t without the guidance. Thank you to Simon and his team for making such a phenomenal learning experience accessible in our own office!
Marette H.
Verified Buyer
05/29/2023
THE STRUCTURE IS PERFECT
The structure is perfect, the videos add additional context to the reading, the discussion prompts are thought-provoking, and the trivia spurred some friendly and hilarious competition among our group.
Suzanne R.
Verified Buyer
04/04/2023
REINFORCED MY COMPANY’S MISSION
This allowed me to move beyond thinking of the day-to-day “finite” aspects of [our] work. It reinforced that I stand behind my company’s mission.
Jason N.
Verified Buyer
02/25/2023
RESULTS PROVE IT’S EFFECTIVE
This is a wonderful resource that facilitators can use 'straight out of the box' or adapt as needed to fit their unique situation. Thank you to Simon and his team for creating this resource!
Melissa S.
Verified Buyer
01/05/2023
EVOLVE & ALIGN
It helped me work closely with my leaders to discuss and develop a new path toward putting my team and our customers first to ensure that we build our products to live beyond us and that they can evolve to meet people’s needs first.
Luke W.
Verified Buyer
12/25/2022
FUN PROFESSIONAL DEVELOPMENT
This has been a fun way to provide professional development to our leaders, facilitate important discussions about our business, and build trust within our team.
Dawn R.
Verified Buyer
11/20/2022
simon-sinek-2

About Your Instructor

Simon Sinek is an unshakeable optimist and the founder of The Optimism Company. He believes in a bright future and our ability to build it together. Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism.

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.