Let’s face it: mastering effective communication on platforms like Zoom is crucial, but it’s not something they teach in school.
Whether you’re back in the office, working remotely, or somewhere in between, video conferencing is here to stay. A report from B2B Reviews shows that about 12.3% of the American workforce is fully remote, 65% wish they could work remotely all the time, and 32% prefer a hybrid setup.
Elisabeth Cardiello, a communications expert and Optimist Instructor of “Build a Human Culture in the Zoom Era,” offers fantastic strategies for making the most of video conferencing to enhance workplace culture and communication. Here are four pivotal ways you can become a better communicator, backed by neuroscience and practical advice from Elisabeth’s expertise.
1. Embrace the “Brady Bunch” Layout
One of the unexpected gifts of video conferencing? The grid view, where you can see everyone’s faces simultaneously. Unlike in traditional boardroom settings, this layout allows you to gauge reactions and emotions in real time, fostering a deeper connection. Elisabeth says, “This is a gift because our social engagement system, the face-to-brain connection, is one of the fastest connections in our entire being. By observing and responding to these cues, you can enhance empathy and understanding in your communications.”
2. Minimize the Side Conversations
We’ve all been in a meeting and felt the urge to lean over to a coworker and chat. But sidebars can hinder productivity and lead to feelings of exclusion. “When there are side conversations at the end of the table,” Elisabeth says, “you’re back in fifth grade thinking, ‘Are they talking about me?’ Our brain knows that rejection is a big deal.” Video calls naturally reduce the possibility of side conversations, helping create a more engaged environment.
3. Cameras On
According to psychologist Albert Mehrabian, 55% of communication is conveyed through nonverbal cues like facial expressions and body language. This means cameras should be on. Set expectations for Zoom calls, especially in leadership positions, and include video call etiquette in your employee manual. Leading by example with cameras on encourages others to follow suit. Elisabeth stresses, “If we can see faces, we have a superpower.”
Engaging visually—smiling, nodding, showing attentiveness—enhances communication clarity and effectiveness.
4. Get “Eye-lingual”
The way you look at someone significantly affects their comfort and openness during interactions. For instance, squinting your eyes with knitted brows might come off as judgmental rather than attentive.
“If the person you are listening to perceives your eyes as open and supporting,” Elisabeth says, “they also perceive you as open to their thoughts and feelings.” This approach fosters a safe and open atmosphere, encouraging more honest and creative exchanges.
Remember: Each interaction is an opportunity to foster inclusion, empathy, and effectiveness, paving the way for a healthier and more productive workplace.
For more, check out The Optimism Library.
