We all know how to do something completely new if we absolutely have to.
When we or a family member is diagnosed with an illness, for example, we talk to doctors and do research and become quite well-versed in the relevant medical science.
If we do a renovation to our home, we become quite fluent in construction terms.
In both cases, we wouldn’t seek out this knowledge or even think we could learn it as quickly as we do until we have to learn it. And we do more than learn it. In many cases, we get good at. We find new ways of solving problems, ways the experts never thought of.
Entrepreneurs do the same thing, the only difference is, they do it by choice.
When an entrepreneur with no prior experience in manufacturing clothing decides to open a clothing business, they fast learn about supply chain and how clothing is made.
When an entrepreneur with no prior knowledge opens a cookie company, that have to learn about food regulations, what ingredients are shelf stable and industrial food manufacturing.
In all these cases, the people involved, at some point, will say to a friend, “I never expected to know so much about….”
So for anyone who thinks they don’t have what it takes to do something wildly new or different, it turns out, we’ve all got that ability in us already. The only difference is if you want to learn to swim when someone pushes you in the pull or when you decide to jump in yourself.
