The Best Way to Retain Your Top Talent, According to Simon

Share

Fact: People switch jobs often these days. The era of working decades for one firm until you ride into the sunset of comfortable retirement? Long gone. Still, we can all agree it’s a paramount goal of leaders (the good ones, at least) to retain top talent in the workplace, to ensure the highest performers stick around for as long as possible.

You’d think most employees leave their jobs for one reason: money. And while that’s of course a factor—a 2022 study conducted by the Pew Research Center found low pay as one of the top reasons workers offered for quitting—it’s far from the only reason people leave existing positions. Employee retention is a complex issue situated directly on the fulcrum of human emotions and business necessities.

In other words, it’s fraught stuff! That’s why we asked Simon, our founder and chief optimist here at
The Optimism Company, to share his insights into why people
really quit jobs, and what you can do to keep them from giving notice.

Read on to see what he has to say, and how you can apply it to your own organization. And for more great advice, check out The Optimism Library, which is home to over 50 classes on leadership, communication, and more.

Don’t get hung up on the money

In imparting advice on how to retain talent, Simon cited conversations he’s had with members of the armed forces over the years.

Simon recalled one specific instance where Navy SEALs were peeling off for the supposedly greener pastures of the private sector. Military leadership was convinced it was purely for financial reasons, so to stem the bleeding, they would toss huge sums (we’re talking up to six-figure bonuses) at promising young talent.

“The reaction from the SEALs was one of two things,” Simon relayed. “Either, ‘You idiots, I never did it for the money in the first place. I’m outta here,’ because it was insulting. Or, ‘You idiots, I never did it for the money in the first place, but if you’re stupid enough to give me that money, I’ll take it and stay for a little longer. But I’ll still hate it.’” 

So, sure, pay your employees more. Award raises and dole out bonuses to your top performers. It can’t hurt. But know that money isn’t the thing that will prevent your best talent from jumping ship.

Give them purpose

Keeping with the military example, the general consensus among top brass is that rising talent inevitably leaves for money. Simon sees it another way.

“I hear it all the time from senior folks, which is, ‘We can’t compete with that.’ And I always push back and say, ‘They knew that coming in. If money was the thing, they wouldn’t have joined,’” Simon pointed out.

Get this: The same Pew study that found money was a top reason people quit also identified a slew of other reasons, and two of them were neck-and-neck with low pay: “No opportunities for advancement” and “Felt disrespected at work.”

You might think complaints about a lack of advancement are rooted in finance; a loftier title generally equates to a cushier salary, after all. But more often than not, such gripes are about the opportunity to gain more responsibility, to have a greater hand in dictating everyday work. A job can always be better. People want to hope that they can make it better. And if you can grant them the agency to do so, you should.

As for the disrespected thing, well, hey, that’s self-explanatory: Few things are more maddening than constantly feeling like your advice and expertise isn’t heeded. Of course workers would jump ship in that case.

 “Throwing money at the problem didn’t work, because they didn’t truly understand what was missing. When very talented young officers leave, it’s out of absolute frustration,” Simon explained. “It’s not an anomaly, nor is it an overnight decision, nor is it sudden. It’s a slow, steady build of absolute frustration, usually of bureaucracy, or of not feeling connected to a larger mission. And usually that’s a problem with leadership.”

Give your employees purpose, treat them fairly, hear them out, put in the work to mitigate their grievances — that’s what will ensure they stick around for the long haul.

Popular Reads

Inspiration for Your Inbox

By entering your email, you agree to receive exclusive offers, promotions, and a treasure trove of uplifting content. But no pressure—unsubscribe whenever you wish!

The Optimism Library

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.