Why Simon’s Concept of “The Circle of Safety” is So Topical Right Now

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In times of uncertainty, it is crucial to feel safe and secure.

At The Optimism Company from Simon Sinek, we’ve noticed a trend in the past few months of more and more leaders who want us to speak to their teams about the Circle of Safety.

In just the last few weeks, major news headlines have been about: layoffs, artificial intelligence taking jobs, imminent recessions, bank runs, and a number of other economic issues outside our control.

With all this fear and doubt circulating, employees and leaders need something solid and dependable to help their organizations weather the uncertain future.

That’s where the Circle of Safety comes in. With a Circle of Safety, workers can rely on one another to strive towards their shared goals even during the hardest times. When true economic hardship arrives, teams with low levels of trust splinter apart. Trusting teams pull closer together.

Creating trust within organizations is vital. Safe employees are more productive, more resilient, and more creative problem-solvers.

Because of today’s challenges, it’s more necessary than ever to create and strengthen circles of safety in organizations. Without consistent and intentional practice, trusting cultures slowly erode over time.

The Circle of Safety in 25 Minutes

Give your team the tools to trust each other, take risks, and contribute their best efforts to the collective goals of the organization. That is the core mission of the Circle of Safety.

Join one of Simon’s Master Trainers for this 25-minute LIVE online class to understand how to make employees feel safe so they can do their best work:

Building a Circle of Safety for ourselves and those around us:

Simon coined the term ”Circle of Safety” in his second book, Leaders Eat Last. The Circle of Safety is the concept that, since the dawn of civilization, we have needed the feeling of safety and security in order to survive. Back then, it was the elements and predators we needed to protect each other from, and when we felt safe with our own, working and living together, the natural reaction was trust and cooperation.

Today, the world is filled with different types of danger and stress. Since we can’t control those forces, we still have to depend on a network of people that we trust and rely on. This network of people forms our Circle of Safety. So while the idea of creating a safe and supportive environment is nothing new, the use of the term has helped to bring attention to and illustrate the importance of building a strong culture of trust and mutual support in the workplace and beyond.

This is where leaders play a crucial role. In Leaders Eat Last, Simon writes that leaders should act as “circle makers” instead of “line makers.” Line makers are focused on achieving their own goals and advancing their own careers, often at the expense of others. In contrast, circle makers are focused on creating a sense of community and supporting everyone within that community. Circle makers prioritize the well-being of the group over their own individual success.

Leadership isn’t a rank or a position, it’s a choice. So as leaders at any level, it is our responsibility to make the choice to prioritize creating a sense of safety and security within our organizations. By building a culture of trust and respect, we can establish a strong circle of safety that allows our employees to thrive even in challenging times. Leaders Eat Last provides valuable insights into how to create this circle of safety and why it is essential to do so. By following these principles, we can build organizations that are not only successful but also supportive, inclusive, and inspiring.

Looking to Build Trusting Teams or bring the message of Leaders Eat Last to your team?

Key Takeaways:

  • Discover how choosing to protect people before numbers can actually benefit the numbers in the long run
  • Explore why leadership is not an event, but a process that is developed from simple, everyday actions
  • Understand how to create a Circle of Safety and why this is crucial for your team’s performance
  • Learn how to combat the inevitable stresses and dangers that threaten your organization, team, and each individual in your charge

Contact our Experiences Team for a private class, keynote, or workshop: 

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The Optimism Library

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.