The Help Others Industry

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There’s an entire section in the bookshop called Self-Help, but there is no section called Help Others.

We need to build the Help Others Industry.

Let’s build it together!

We seem to be pretty obsessed with ourselves. We are looking for love, the perfect job. We want to get into shape and look after our mental health. We are meditating, doing yoga, hiring trainers, reading books, taking classes…anything so we can be the best versions of ourselves.

But there’s a problem. 

Human beings are social animals. We aren’t like great white sharks who roam the oceans alone. Animals like that should be the primary targets for the self-help industry. We, in contrast, have friends, girlfriends, boyfriends, and spouses. We work in teams and live in communities. We can only succeed, in EVERY aspect of our lives when someone else is there to help us. But our society doesn’t really reward helping others. Almost all the incentives in our companies are based on individual performance. It’s like we forgot that our success is almost always dependent on the support, help, and advice of at least one other person in our lives. Always.

We are so focused on advancing ourselves we aren’t building the skills to help others or how to ask others to help us.

There is a great irony; If we actually help others overcome their challenges, if we help others find what they are looking for, especially when their challenges and ambitions are the same as ours, we are actually more likely to find what we are looking for.

This is why I founded The Optimism Company – to teach the human skills we need to do better and help each other. And one of the ways we are doing it is with this new blog.

This is a space for stories of all kinds. Every week, we will share content meant to spark inspiration, encourage collaboration and, of course, spread optimism. You will get ideas and tools to help hone your human skills to help others and better ask others for help.

And if you have a story about someone you know inspiring people to help others or how my work has inspired you, send it to us at [email protected] and we might share it here!

Until then, take care of yourself and take care of others.

SimonSignature

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Help Others Industry

If there’s one thing we know, it is that the best things in life are shared with others. If our message has inspired you and you want to follow along on our journey to build the Help Others Industry, we’d love for you to sign up for our mailing list for inspiration and updates on new classes, exclusive content, and more:

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The Optimism Library

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.