Welcome,
ALHI Clients & Members!

Welcome to The Optimism Company founded by Simon Sinek.  We are here to help teach essential Human Skills to support teams and leaders, and we’re excited to help your team grow.  ALHI clients and members benefit from an exclusive 10% off live experiences and 20% off online courses. Let’s begin your journey.

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Trusted by partners around the globe

How to Support Your Team:

For Online Learning:

Check out our virtual offerings below, which include:

Use this code at checkout to secure your 20% off!

For Live Experiences:

Explore our offerings below, which include:

To secure your 10% discount, send an email to [email protected] and simply mention that you’re an ALHI member!

Explore Our Courses

Our self-paced learning experiences teach the Human Skills that propel personal and professional growth.

The Art of Presenting

(a $250 per-person value)

Ready to take your presentation and storytelling skills to the next level? Learn Simon’s secrets for captivating your audience with confidence.

Find Your WHY

(a $250 per-person value)

Are you feeling stuck or unfulfilled at work? Simon’s course on finding your WHY can help you reset your career and live a more purposeful life.

How to Build Strong Relationships at Work

(a $150 per-person value)

In this course, Dr. Sara Kuburic, with Simon, will teach you to master your emotions, thoughts, and actions for unbreakable bonds that propel your personal and professional growth.

The Optimism Library

(a $299.99 per-person value)

Our subscription offering features more than 50 recordings of our best live online classes. Gain access to a treasure trove of practical career lessons, leadership insights, communication strategies, productivity advice, and more.

On-Demand Team-Building Programs

Simon created these self-paced sessions to help your team improve collaboration, establish trust, and foster unity. These unique programs not only bring people together—they also empower people to succeed together. 

Unleash Your Infinite Mindset

$999 for up to 20 participants

Simon will challenge your team to bond and learn together, guiding them through the incredible advantages of adopting an Infinite Mindset and applying those insights to your business. By the end of this experience, your team will emerge stronger, better prepared to withstand change, and equipped with rarely-taught skills such as trust, cooperation, and innovation. 

The Art of Creating Fiercely Loyal Customers

$999 for up to 20 participants

Join Will Guidara, bestselling author and former co-owner of the World’s Best Restaurant in 2017, Eleven Madison Park, as he helps your team build a thriving culture. Guidara will share invaluable strategies to elevate the quality of your business’s service, regardless of the industry you’re in. By adopting his groundbreaking approach to cultivating fierce customer loyalty, you’ll see your team succeed and flourish, just like Will’s did.

$1,198 for a two-course bundle

Live Experiences

Our resources are designed to equip organizations with essential skills for leadership, collaboration, communication, and productivity. Email our team at [email protected]. We are excited to help!

Keynotes

Starts at $15,000

Who Is It For:

What Do You Get:

Is It In-Person, Virtual, or Hybrid?

Workshops

Starts at $15,000

Who Is It For:

What Do You Get:

Is It In-Person, Virtual, or Hybrid?

Virtual Classes

Starts at $3,000

Who Is It For:

What Do You Get:

Is It In-Person, Virtual, or Hybrid?

Custom Leadership & Development Programs

Contact for Pricing

Who Is It For:

What Do You Get:

Is It In-Person, Virtual, or Hybrid?

Please Note: Your custom code cannot be combined with additional discounts or promotions.

Not Sure Which Is Right for You?

Drop us a line and let’s discuss the ways we can help your team perform at their natural best.

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By signing up for the course, you agree to these terms and conditions and to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.
  • The current certification applies only to one-on-one WHY Discoveries. Facilitating group sessions requires separate training and certification, which is planned for release in 2026.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.