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Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.

Step 1: Start your own book club. Find at least one other person and read Start With Why together. Be it with friends or colleagues, the goal is that we are doing something together.

Step 2: Send your book club’s questions for each of the six parts of the book to [email protected] Include the name of your book club and the names of its members.

Step 3: Tune in to YouTube.com/simonsinek on the following dates where Simon will answer questions live. If you can’t make it live, worry not, we will keep the videos posted on YouTube.

Join the Book Club

We commit to finding and building the leaders who will work to make this vision a reality.

kristen hadeed
Kristen Hadeed, author and Optimist

People always ask Simon what does your team do?

We inspire and ignite leaders, teams and organizations. Because Simon can’t do it alone, we have an amazing team of world-class speakers and trainers who host live and virtual events for teams and organizations. They are our Igniters and Optimists.

They inspire.
They teach.
They engage.

Most importantly they show up in service to help guide and support purpose-driven and infinite-minded leaders and organizations.

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Choose Your Journey

Start With Why
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Leaders Eat Last
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Together Is Better
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Find Your Why
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The Infinite Game
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How do you win a game that has no end?

The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in a game that has no end. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, those who adopt an infinite mindset are the ones who lead the rest of us into the future.

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