Simon’s 3 Simple Ways to Get Ahead at Work

Getting to the next rung on the career ladder is daunting at every stage. Like learning a language or shaving time off your mile, it can’t happen overnight. It’s something you need to work toward a little bit every day—adopting a mindset, and treating it like a new lifestyle.

Whether you’re looking to make a big leap (more responsibility, maybe a promotion) or a small one (just a pay bump), everyone could use a little help getting to the next level. That’s why we asked Simon Sinek, our founder and chief optimist here at The Optimism Company, for his best advice on getting ahead at work.

Read on to see Simon’s advice, which covers everything from comporting yourself as a leader to asking for a raise the right way. And for more career advice, check out The Optimism Library for more than 50 classes on all the things you need to know to get ahead in your professional growth.

Tip #1: Sharpen your human skills

Yes, you consistently blow past all of your quarterly goals and generate undeniable value for your bosses. But the person three desks over who regularly churns out average work just scored a promotion. What gives?

“Leadership sees something in them and wants to put them in a leadership position,” Simon explained. “So, if you’re thinking about your own career as well, yes, absolutely, you want to be good at those hard skills—the skills that are about being good at your job—but it’s the human skills, as well.”

You often see it in tech, finance, and other fields that loudly prioritize KPIs and root performance in quantifiable metrics. But when it comes to taking the next step, to proving you’re ready to oversee other people, your soft skills are just as important.

“Learning to listen or help others thrive around [you] may more likely lead to your promotion than simply hitting all the numbers,” Simon elaborated.

Tip #2: Don’t come in with an ultimatum

When people ask for a raise or promotion, many tend to make the same mistake, according to Simon: They bring up the topic as a simple yes-or-no question. This forces bosses into a position where they may have to impart bad news, and don’t have the room to elaborate on their decision. You’re better off framing it as a discussion.

According to Simon, here’s one way you can bring it up: “I really like working here. I want to stay here for a long time. I’m learning a lot and I want to continue learning. And I also feel like I’m taking on more work, or I’ve gone above and beyond, and I want to have a conversation with you about the opportunities that I could have that my compensation could reflect the additional work I’ve been doing.”

Following that, put some time on your boss’ calendar to discuss the prospect of increasing your salary; discussions about money are hard on both sides of the table, and giving your boss time to prepare shows that you’re patient (a key quality in natural leaders). If the answer is negative, see if your boss is willing to outline clearly demarcated goals for you to hit on a schedule that’d lead to a promotion or raise.

Tip #3: Practice the art of having difficult conversations

Occasionally, you’ll find yourself needing to speak up at work. Perhaps your ideas are consistently shot down, or you’re regularly belittled in group contexts. When it reaches a point where you want—no, need—to say something, don’t barge into your boss’ office and lob a barrage of criticisms. Check yourself, and go in with a measured plan.

Simon recommends the tried and true “FBI” method as a way to have an effective confrontation with your boss: “What is your Feeling? What Behavior are they doing that makes you feel that way? And what Impact does it have?”

The key, Simon explains, is to be “really, really specific.” Avoid generalities (ex. “You always undermine me” or “You’re always yelling at me”) and come to the table instead with dates, meeting minutes, and, yes, your anxieties about how the meeting made you feel. To really bring it home, throw in how you think such treatment could hurt broader team morale and productivity.

“What FBI is designed to do is allow the other person to hear you and take accountability,” said Simon. Better yet, it gives the impression that you know how to advocate yourself—and, by extension, how to advocate for others too. If that’s not leadership material, nothing is.

Simon’s 3 Rules for Answering the Question, “What Do You Do?”

If you’re an adult, it’s a fact of life that there are certain questions you get asked so often in job interviews, at parties, and on airplanes that you hardly even consider them interesting or put much thought into your response. You know, questions like “How are you?” or “Tell me about yourself” or “Where are you from?” Regardless of how you feel about conversation fillers, there’s one seemingly insignificant question we want to address, a question that we believe is actually quite important: “What do you do?”

Now, you might find it slightly irritating or somewhat exciting to have the opportunity to discuss your job. On paper, the answer should be straightforward and formulaic: “I do X at Y company.” However, if that’s all you say, you’re missing out on the chance to truly shine and build better connections.

You see, this seemingly harmless question has the potential to reveal so much more about who you are as a person. It’s an opportunity to showcase your passions, expertise, and unique contributions to the world. Instead of settling for a mundane response, why not seize this chance to captivate your audience and leave a lasting impression?

At The Optimism Company, we believe you should take a swing every time life throws you a question. Our founder and Chief Optimist, Simon Sinek, has shared his insights on how to navigate this common conversational crutch. His advice can help you transform an obligatory question into a golden opportunity.

So keep reading to discover Simon’s three rules for answering this question. And if you’re interested in elevating your communication skills at work, you’ll find classes like “Use Storytelling to Make a Greater Impact,” “The 25-Minute Guide to Better Communication,” and “How to Navigate People, Promotions, and Power Dynamics for Career Success” in our Optimism Library

Rule #1: Don’t say what you do right away

It might sound counterintuitive, but there are few worse responses to “What do you do?” than outright saying what you do. Instead, you should start with “WHY” (one of Simon’s core tenets).

“One of the most difficult questions we ever get asked is, ‘What do you do?'” Simon says. “And we usually tell people what we do… And nobody really cares.”

Simon cited an example where he was at a social event, chatting with a friend and then, eventually, found himself face-to-face alone with his friend’s boss. Simon’s friend, however, failed to make a proper introduction—then just… walked away.

“Now, if I wasn’t starting with WHY, I’d say, ‘Hi, my name is Simon. I have a consultancy and I speak and I teach and I’m an author,’ and I’d go through all the things that I’ve done and all the people that I worked with, maybe some of my clients, all in an attempt to tell him who I am and why he should listen to me,” Simon says. “But then he would’ve pointed at the chips and said, ‘Nice to meet you,’ you know?”

Rule #2: Say WHY you do what you do

The reason simply saying the thing (or things) you do is ineffectual is because phrases like “senior marketing associate” or “VP of consulting” don’t define who you are. Your passions and your motivations do.

Take that previously mentioned instance, for example. Instead of describing what he did, Simon looked his friend’s boss in the eye and said, “I wake up every single day to inspire people to do what inspires them, and I know that your company is trying to increase the amount of customers it’s getting in one particular sector. The question is, are you inspiring people to do it? Because the only way people will give you loyalty is if you inspire them to do so. So I teach leaders and organizations how to inspire people.'”

Simon didn’t get into the details about his day-to-day work. He didn’t drop names or roll out a client list. He simply spoke about his WHY. Ultimately, Simon walked away with a new business card for the rolodex, and a plan to talk details later.

Rule #3: Once you’ve established your WHY, you can move to the WHATs and HOWs

“Don’t forget, a WHY doesn’t close the deal. It just opens it. It allows people in. It gets context,” Simon says. “All of these things need to work together: why you do what you do, how you do things, and what you do.”

This is all part of Simon’s “Golden Circle.” Learning to start with WHY is especially crucial in business settings, whether you’re interviewing for a new job or pitching your services to a potential client. Simon shared that he regularly receives messages from individuals who have embraced starting with WHY. These individuals tend to secure the positions they interview for, not solely because of their accomplishments, but because they wholeheartedly explain why they do what they do.

“I don’t, for one second, believe that the WHY is more important than any of the other pieces,” Simon emphasizes. “It’s just the place we have to start, and it’s also the place we so often forget to include.”

Simon’s Tips for Combating a Toxic Work Culture

These days, it seems like everyone has a juicy horror story to share about a dreadful boss, a backstabbing colleague, or a workplace that feels straight out of a teen movie. However, the latest research suggests that toxic workplaces—those that pit employees against one another, foster negativity and bullying and harassment, and prioritize productivity at all costs—are shockingly common. According to a recent report by the American Psychological Association, a whopping one in five workers describe their workplaces as toxic.

Research has proven that the single most common cause of a toxic workplace is (no surprise here) the top of the ladder. If the boss is self-absorbed, overbearing, or unrealistic in his or her demands, the level below them tends to follow suit. Studies show that it produces a trickle-down effect that usually spreads like an insidious virus, resulting in an unsustainable culture with high levels of stress, turnover, and infighting.

But if you can’t change your leader, is there anything you can do to combat a toxic work environment? If you ask our founder and Chief Optimist, Simon Sinek, the answer is definitely yes.

Read on for some of the ways Simon suggests you can take matters into your own hands and fight back against a poor working environment. And if you’re interested in learning some smart ways to create a better culture, you’ll find popular classes such as “Build Trusting Teams” and “How to Build a Culture Where Everyone Matters” in our Optimism Library.

Tip #1: Rally to Your Colleagues’ Defense

If negative energy originates from the top and permeates downwards, it’s crucial not to perpetuate it. Break the cycle, take initiative, and fill the void in leadership within your company. Even if you don’t hold a managerial position, that doesn’t mean you can’t embody the qualities of an effective leader—or more specifically, the leader you wish you had.

According to Simon, “Leadership has nothing to do with rank.” He emphasizes that many individuals in high-level positions lack true leadership qualities. While they may possess authority, their subordinates are not inspired to follow them. Leadership can manifest at any level within an organization.

If you notice a coworker struggling with a task that you are well-versed in, don’t simply leave them to fend for themselves. Take the time to sit down with them and demonstrate how to tackle it. Your superiors may not offer this help, but by stepping up and providing support, you can reduce friction within your workplace. Consider it an added bonus that you’ll start a virtuous cycle in which your colleagues start to help one another. 

Tip #2: Ask Your Colleagues to Review Your Work

According to Simon, assistance should be a two-way street. “Remember, building trust is not just about offering help, but also about asking for help,” Simon says. “As a leader, you can also encourage those around you to lend a hand.”

Even if you don’t necessarily need assistance with a specific task, there are still ways to make your colleagues feel valued. After completing an assignment, ask a coworker to review your work. By doing so, you are expressing confidence in their abilities. You are demonstrating that you appreciate their skills and trust their judgment, treating them with the same level of respect you would expect for yourself.

“Allow them to feel empowered to assist others,” Simon explained. “Over time, you will establish a level of trust within your team, and they will see you as someone who supports them.”

Tip #3: Do the Little Things (Over and Over)

The most effective way to eliminate toxicity in your workplace is to lead by example. And just like any other skill, leadership requires practice to improve.

“Make it a habit to consider the well-being of others,” Simon advised. “It’s the small acts of kindness, where you prioritize the lives of those around you, sometimes even before your own, and are willing to invest time and energy to assist them.”

Finished the coffee? Take a moment to refill it. Hold the elevator for someone, even if it means being slightly late to a meeting.

“If you want to ride a bicycle, you have to practice to become good at it,” Simon explained. “Leadership follows the same principle.”

Simon’s Best Advice for When You Hate Your Job

If the latest research is anything to go by, the modern American workplace is a pretty miserable place. Last year, a Gallup poll revealed that a whopping 85% of workers despised their jobs. And according to a study by UKG, almost half of the respondents wouldn’t even recommend their job or profession to a fresh-faced newbie entering the workforce. In that very same report, nearly four in ten workers admitted they wouldn’t wish their job “on their worst enemy.” Oy.

In any event, our relationships with our jobs are often way more complex than simply describing them with “love” or “hate.” In fact, it may surprise you to learn that a lot of people who claim to hate their jobs don’t actually hate the work itself. According to the brilliant behavioral scientist Paul Dolan, Ph.D., also known as “The Professor of Happiness,” a significant number of people who believe they hate their jobs actually just despise their daily commute.

That being said, if you’re truly unhappy in your current role, it’s a terrible position to be in. So we asked Simon Sinek, our founder and Chief Optimist, for his advice on what you can do to make your life better. Read on for his tips, and for more ways you can take better control at work, be sure to check out the personal development section of our Optimism Library

There you’ll find a lot of classes that may be helpful to you, such as “Choose Happiness at Work,” “Conquer Overwhelm & Boost Productivity,” “Reduce Your Stress and Anxiety,” “Sleep Better, Feel Better, Achieve More,” and more.

Tip One: View your job as free higher education

Everyone knows that a bad boss can ruin an otherwise great job. However, there is no need to succumb to despair. All you have to do is change your perspective.

According to Simon, “Working at a challenging job with a bad boss can actually provide one of the greatest educations.” The key lies in altering your mindset. Instead of waking up in the morning with a sense of dread, consider it as attending university. You are essentially earning a master’s degree in leadership and gaining valuable insights on what not to do.

Simon shares a personal experience from his early career. During a review, his boss bluntly told him that he had “no talent.” Although this comment was supposedly meant to be a tough-love motivational tactic, it was far from that in reality. However, it served as a catalyst for Simon to shift his mindset.

Tip Two: Be the leader you wish you had

Simon suggests a different approach when faced with criticism. “Rather than taking it personally, I saw it as an opportunity to learn how not to lead,” he explains. “I would file away these experiences, knowing that one day I would be able to utilize them. That day has come.”

It’s important to remember that your current job is just a temporary phase in the grand scheme of your life. However, as you progress in your career and eventually become a manager with your own team, your past experiences will greatly influence your leadership style.

Tip Three: Find solace in your coworkers

In times of adversity, strong bonds are often formed, and this holds true for the relationships we build with our colleagues. When you find yourself unable to tolerate your day job, turn to your coworkers for camaraderie and emotional support.

“Misery loves company,” says Simon. “I had this fantastic, fantastic relationship with my team. We looked after each other because we all had this oppressive boss. We would compare ‘advice’ that we got in our little career-building sessions, and we took care of each other. So we had a responsibility to each other, and that’s where we cut our teeth on being leaders.”

Simon vividly remembers days when he despised his job to the core, even contemplating quitting on the spot. However, working alongside people he cherished and respected made the experience worthwhile. As Simon puts it, “Mindset plays a significant role in finding joy in a challenging job.”

The Incredible Power of an “Eight-Minute Catch-Up” with a Friend

In an era dominated by smartphones, the Internet, and text messaging, we’ve been robbed of many little things that once brought us joy—from alphabetized CD cases to the thrill of getting lost while driving to the simple pleasure of boredom. But there’s one thing that stands out to us at The Optimism Company: those little check-in phone calls with close friends. 

Now, we know what you’re thinking: “I WhatsApp with my BFF all the time!” Well, science will tell you that it’s simply not the same. In fact, a study conducted in 2021, extensively reported in The New York Times, examined the effects of brief, regular phone calls on 240 adults. And let us tell you, the results were striking.

Those fortunate enough to receive calls a few times a week experienced a significant reduction in levels of depression, loneliness, and anxiety. This revelation caught the attention of Dr. Bob Waldinger, a distinguished professor of psychiatry at Harvard Medical School and the author of the book, The Good Life: Lessons From the World’s Longest Scientific Study of Happiness. Dr. Waldinger emphasizes the importance of investing time in our most cherished relationships. He argues that these investments can yield tangible effects on our overall well-being, offering a hidden “gold mine of vitality” that often goes unnoticed. 

And this is where the “eight-minute catch-up” comes into play.

The concept of the “eight-minute catch-up” has emerged as a practical application of this research, championed by individuals like our founder and Chief Optimist, Simon Sinek. They advocate for dedicating short, focused periods of connection with friends or loved ones. This approach not only cultivates a sense of closeness and well-being but also addresses the common issue of conversations dragging on past their welcome or abruptly ending—a problem identified in another  study conducted in 2021.

By mutually agreeing to an eight-minute time limit beforehand, both parties can engage in a meaningful exchange without overstaying their welcome. This ensures that the time spent together is both beneficial and respected.

In a recent episode of “A Bit of Optimism,” Simon went deep on this topic with his long-time friend, celebrated chef and author Christina Tosi. They explored the significance of asking for help and being there for friends in need. Their conversation shed light on a simple yet powerful lesson: the act of reaching out for support is not only normal but also an essential part of our shared human experience.

According to Simon, he had a moment of realization when he encountered a friend and asked how they were. To his surprise, the friend revealed that they had been struggling with depression. Simon’s immediate response was, “WTF? Why didn’t you call me?” It sparked an eye-opening realization about the subtle ways in which people ask for help. 

“There is no greater honor than to send them a text message that says, ‘Do you have eight minutes?'” said Christina. 

This phrase has become a code between Simon and Christina, symbolizing a safe space where one can openly express vulnerability and seek comfort.

At the end of the day, eight minutes of a friend’s time can make all the difference in the world. Best of all, it’s only eight minutes. “Eight minutes! When somebody texts you ‘Do you have eight minutes?’ Any of us can pause a movie, step out of a meeting, or leave a room to talk to a friend in need for eight minutes,” says Simon. 

If you’d like to hear Simon and Christina’s full conversation, you can give it a listen here.

One Effective Way to Silence Your Inner Critic

“I’m such an idiot.” “I’m terrible at my job.” “No one likes me.” Sound familiar? We all have that pesky inner critic that loves to rain on our parade every now and then. While leading psychologists will tell you that you’ll never be able to kick your inner critic to the curb for good, you can certainly take steps to manage it.

It all starts with a little bit of self-compassion. One study published in the journal Behavior Therapy found having self-compassion can counteract the negatives that often come hand-in-hand with self-criticism—everything from stress and anxiety to depression. Another study found it can also increase your future happiness, even in times of adversity. But where do you begin on your journey of self-compassion?

Simon Sinek, our founder and Chief Optimist, says the best place to start is confronting your inner critic head-on. “We can’t stop it. But we can manage it,” he says. And the best way to do that is to simply give it a name, which allows you to grow distance between yourself and your inner critic. “Call it Bob. Call it Stacey. I know someone who calls it the ‘Shitty Committee,’ he says. “That way, when your inner critic chimes in, you can be like, ‘Oh, the Shitty Committee’ is here again,’ and it helps you manage it a lot better.”

Naming your inner critic might feel silly, but the method is backed by mental health professionals for a reason—it instantly robs your inner critic of its power. A study published in the journal Frontiers in Psychology found when you become aware of your inner critic and how harshly you treat yourself, you’ll become more supportive and friendly toward yourself—something that, as the authors say, makes you feel more at peace and “better able to cope with everyday pressures and challenges.”

While labeling the voice in your head that criticizes you 24/7 is one way to be kinder to yourself, it’s only the beginning. If you make it your mission to show yourself some compassion—not just today, but every day—you’ll be well on your way to a brighter, more fulfilling future. With that in mind, we’ve included three more ways to do just that below. So read on, and if you’re interested in some of the ways you can inject some compassion into your workplace, you’ll find a wealth of courses that will help you build a culture of kindness in our Optimism Library

3 More Ways to Be Kind to Yourself

1. Forgive Yourself for Your Mistakes

Sure, making a mistake sucks. Unfortunately, we’re only human, and therefore mistakes are 100% going to happen. It’s how you choose to deal with these mistakes is what really matters—starting with always choosing to forgive yourself.

Past research has found higher levels of self-forgiveness lead to higher levels of well-being. The next time you make a mistake—whether it’s in your career or personal life—view the mistake not as a negative but as an opportunity for growth. This isn’t always easy, but getting caught up on a mistake is only going to hold you back. Not only from finding happiness, but also from reaching your full potential and achieving your goals.

2. Celebrate Small Wins

When we think of celebrating our wins, it’s typically the big stuff—think a new job or a relationship milestone. But those aren’t things that happen every day. Another simple way to be kinder to yourself is to celebrate all your achievements—even the small stuff you wouldn’t typically write home about, whether that’s checking a task off your to-do list or cooking a meal at home instead of ordering takeout.

3. Check In On Yourself

We check in on friends and family to see how they’re doing, but when’s the last time you checked in on yourself? Taking a second to step away from what you’re doing and ask yourself how you’re feeling—both physically and mentally—is an easy way to foster self-kindness. 

Oftentimes, we push how we’re feeling aside. According to a review published in Clinical Psychology Review, doing these regular check-ins—along with other mindfulness activities—can offer numerous benefits, including improvements in mood and a better sense of well-being. Instead of ignoring how you’re feeling, you’re able to address it, understand it, and take action that will leave you feeling more balanced and fulfilled.

The Bottom Line

Being kind to yourself—whether that’s confronting your inner critic, forgiving yourself for mistakes, celebrating small wins, or checking in on yourself regularly—is crucial. When we treat ourselves with the same kindness and compassion we extend to others, we pave the way for a brighter, more fulfilling future—one grounded in self-love, acceptance, and happiness.

The Introvert’s Guide to Socializing

Imagine a Red Bull-sponsored rock climber who suffers from a debilitating fear of heights or a clean-up hitter in baseball who lies awake at night, quaking in fear at the thought of high-speed objects. Or consider a CEO of a global tech company who experiences such incredible stage fright that they can’t even put their second foot on the ground on the day of their quarterly presentation. Some things, as they say, come with the territory.

Such was the plight of Matthew Barzun, a successful businessman and author, who was appointed as the United States Ambassador to Sweden in 2009 and then to the United Kingdom in 2013. He served abroad for several years while carrying a unique quality for a diplomat whose job requires holding court, entertaining foreign dignitaries, and rubbing shoulders with heads of state over champagne and hors d’oeuvres: he’s a big introvert.

Raised in a small town in New England, Barzun later moved to Louisville, Kentucky, where his introverted nature first became noticeable. “Kentucky is not an introverted culture,” he says. “The cultural body language of Louisville, as a river city, is open. The posture is open. The people are open. And the truth is, I found this very disconcerting—particularly at parties. I would think, ‘Oh dear, I’m going to be pinned into a corner and have to speak to people.'”

Over the years, Barzun did what many smart, self-aware individuals living with a perceived weakness do: he developed his own proprietary toolkit for dealing with it. He created visualizations to help him de-stress before social events, compiled a list of conversation starters to break the ice when necessary, and ultimately found a way to thrive as an introvert in a world dominated by extroverts.

Recently, Barzun sat down for a conversation with our founder and Chief Optimist, Simon Sinek, to share some of his secrets that any introvert can learn from. We’ve provided them below in the hopes that you find them helpful. And if you’re looking to further enhance your own toolkit for having better conversations—whether it’s making small talk at work or mastering difficult conversations as a leader—you’ll find a wealth of advice in our Optimism Library.

Tip One: Create a Visualization to Give You Momentum 

Long before Barzun began his diplomatic career, he was a ski racer in his youth. Even today, he draws upon that experience to navigate social situations.

“I decided to apply a lesson from my time as a downhill ski racer in New England,” he explains. “When you’re nervous at the start, your instinct is to lean backward, which is actually one of the dumbest things you can do because it leads to loss of control and increases the likelihood of crashing. So, the counterintuitive approach is to lean down the mountain to slow down, even though it’s momentarily terrifying.”

However, once you embrace this technique, you gain more control than if you resisted it. “So, when I went to cocktail parties, I would visualize downhill skiing,” he says. “I would consciously lean forward, almost unnaturally, and remind myself to ask interesting questions. This momentum would carry me through the rest of the event.”

Tip Two: Come Prepared with Conversation Starters

It’s always helpful to have thoughtful icebreakers ready. Barzun has relied on several of them.

“One of the best questions is, ‘What do you not worry about?'” he suggests. “I’ve posed this question to prime ministers and people from all walks of life. The beauty of it is that the answer is entirely up to them. They can choose to respond seriously, like ‘I don’t worry about the rise of China,’ or on a more personal level, like ‘I don’t worry about how I look anymore’ or ‘I don’t worry about dying.'”

The key to this question—and to all great icebreaker questions, really—is that there is no right or wrong answer. It provides individuals with the freedom to share something unique and personal without feeling pressured to be overly clever.

Another question Barzun often asks is, “What is one superpower from one of your grandparents that you’d like to have in your life?”

“That question really resonates with people,” he explains. “Discussing parents can be tricky because our relationships with them are often emotionally charged. However, with grandparents, you have four to choose from, and individuals can decide which aspect of their grandparent’s life they want to share. It could be an immigrant story or something else. Usually, the answer reveals a lot about them because it’s usually not something they actually feel they lack. It’s more about what they connect with and would like to enhance, rather than a significant gap. But even in that, you gain insight.”

Tip Three: Always Give Yourself Time to Recharge

Barzun emphasizes that people often mistake introversion for shyness. However, one of the key characteristics of introverts is not necessarily shyness, but rather the fact that socializing requires more energy for them. If you identify as an introvert, it’s crucial to allow yourself the space and time to recharge, even if it’s just for a few minutes.

“Living in London was great for this because there was tons of time spent sitting in traffic, and I wasn’t dying to rush to the next event,” Barzun shares. “As an ambassador, I had the luxury of being driven around, which allowed me to sit in the back, listen to music, and regroup before moving on to the next thing.”

Tip Four: Reframe Your Small Talk as a Mission to Discover Something Interesting

Dread conversations? Change your perspective and view it as a “gathering game,” says Barzun. “As part of my technique, I’ve turned it into a game where I constantly try to collect interesting answers from people. It’s important to make it fun.”

During conversations, Barzun often poses weird questions to elicit unique and insightful responses. One example: “How do you visualize time?”

“Then it gets weird and you get all sorts of different answers,” he says. “For some people, the answer is that they picture a circle or a straight line. The point is, I like not only hearing them, but collecting them. I can’t remember jokes that people tell me. I’ve heard thousands. But if someone tells me how they visualize time, I never forget it.”

Simon’s 5 Tips to Build Strong Leadership Presence

Imagine it as the secret sauce that really makes leaders shine. Some folks call it the “X factor,” while others think of it as a special gift only a lucky few possess. But when it comes to being an outstanding leader, there’s one undeniable ingredient that sets them apart: a killer leadership presence. Whether you’re running a small team, dreaming of a political career, heading up a massive corporation, teaching, or even channeling your inner Oprah, this quality acts like a magnet, drawing people’s attention in.

In their book Leadership Presence, authors Belle Linda Halpern and Kathy Lubar define it as “the ability to authentically connect with the thoughts and feelings of others in order to motivate and inspire them to achieve a desired outcome.” If that sounds like a jumble of words to you, Simon offers a simpler definition: It is a unique combination of grativas, basic savvy, and the ability to make others feel both safe and inspired. 

Furthermore, it is not something you are born with; it is something you learn.

Like many of the skills we teach here at The Optimism Company, there are few institutional curriculums available to learn the art of leadership presence. In fact, most leaders with great leadership presence learned it by observing other great leaders before them. If you are interested in an accelerated course on learning leadership presence, we asked Simon Sinek, our founder and Chief Optimist, for his five-tip cheat sheet.

His first piece of advice? Don’t fake it before you make it. “There is an irony that comes with leadership presence, which is that you should never pretend to be something you are not,” he says. “There are people who put on a facade and shout orders to appear as leaders, when in reality, they are not leaders. However, you do need to present yourself differently to build leadership presence. When you are more junior, you can be silly. As you advance in seniority, you must remember that a whisper becomes a shout.”

With that in mind, what follow are Simon’s top tips for building your own leadership presence. Read on, and if you’re interested in more great advice you can use to level up your confidence at work, be sure to check out Simon’s #1 bestselling course, The Art of Presenting, today. 

1. You Need Constant Situational Awareness

Never underestimate the power of being really, really good at reading the room at work. “It’s like being a parent,” says Simon. “Roughhousing with your kids is fun, but a good parent knows when to stop, and when it’s going too far. Good leaders have to have constant situational awareness.”

Simon notes that he’s seen leaders suffer when they lose this focus. “I’ve seen leaders lose their leadership presence because they failed to read the room,” he says. “They allow people to say things that shouldn’t be said. You’re managing the room. I watch the room constantly. If someone is struggling to get a word in, I’ll step in and be like, ‘Hold on one second. Emily, you’re trying to say something?’ So I’m constantly paying attention to who’s struggling to speak, who’s speaking too much.”

What’s more, you don’t have to be the appointed leader to develop this leadership presence. “You never have to be the most senior person in the room to do this,” says Simon. “You can have unofficial authority simply by interrupting and saying, ‘James is trying to say something.””

2. Always Remember: Everything You Say Carries Weight

If you’re in a position of authority, it’s important to remember that “everything you say is magnified and carries weight,” says Simon. “A compliment can make someone’s week. On the other hand, a little offhanded comment can destroy someone. Everything is just exaggerated. And so you’re not changing who you are. You’re still yourself. But you have to remember that absolutely everything that comes out of you is louder, bigger, more sensitive, spotlighted, and more exaggerated. A whisper becomes a shout, and you have to be ultra-sensitive to compliments and criticisms.”

3. Yes, Fashion and Body Language Are Important

In fear of saying something wildly old-fashioned in a world populated by hoodies and Nike Dunk Lows, it’s simply a fact that how you present yourself—both in terms of appearance and body language—impacts your leadership presence. “Even if you’re a male and you don’t care that no one else is wearing a collared shirt in a casual office, it’s helpful to look more presentable,” says Simon. “Take a tip from Ronald Reagan. He always wore a jacket and tie in the Oval Office. It was out of respect for the office, and it largely set the tone.”

Also, remember that human beings don’t just communicate with words. We send powerful messages with our bodies even if we don’t know we’re doing it. “Posture matters,” says Simon. “You can’t sit in a meeting hunched over and expect that people will think that you’re the leader. You should sit up straight. What I notice when I’m slouching or I notice that my physical presence is lazier, I’m communicating the wrong things to the room. Also, sitting up straight reminds me to pay attention to the room, to make sure everybody’s feelings are heard.”

4. Always Protect the Group

Fact: Leaders are leaders because they, well, lead. “As hierarchical animals, we kind of want to know who we can trust and who we can follow, and we’re constantly assessing and judging each other,” says Simon. “When you have all of these leadership presence skills, what you’re communicating to the room is I’m aware and I’m going to protect the team.”

Simon can’t emphasize enough the importance of projecting safety and protection. “This is where people confuse authority and leadership. It doesn’t matter if you’re stronger or louder. What you’re communicating with good leadership presence is that the leader goes first. That’s why we call you a leader. You lead. You go first towards the danger. You speak truth to power.”

5. Embrace Your Inner Idiot

One of the best ways to build leadership presence is to ask the questions that everyone is thinking but no one else is asking. “You’re willing to be stupid,” says Simon. “You say, ‘I don’t understand.’ No one understands, but leaders are the first to say it.”

At the end of the day, this will build the trust and respect that comes with leadership presence. “If you’re willing to go first into danger and discomfort and help ideas move forwards, what that communicates is trustworthiness and protection,” says Simon. “And by the way, it’s not always about leading people. It could be leading the ideas. Saying, ‘Okay, let’s try it!’ Or, ‘We’ve been tackling this idea with one train of thought. Let’s try something else again.’”

From Small Talk to Deep Connections: A Q&A with Dr. Sara Kuburic

Dr. Sara Kuburic, widely known as “@millennial.therapist” on Instagram, is an existential psychotherapist and author of the bestselling book It’s On Me. With a deep passion for helping individuals live free, responsible, meaningful, and authentic lives, she has dedicated 14 years to studying psychology and the human experience.

We recently had the priveledge to work with Dr. Kuburic on a new online course, How to Build Strong Relationships at Work. In this course, Dr. Kuburic (with a little help from Simon) dives into what makes work relationships successful, how to foster those relationships into healthy and thriving connections, and how to maintain that deeper connection as a team.

In this short conversation with us at The Optimism Company, she reveals more about the importance of building strong connections at work.

Why should people prioritize work relationships? Is it truly important?

Building strong relationships at work not only makes our job easier but also adds meaning to the time we spend there. Considering we spend roughly forty hours a week at work, these relationships have a significant impact on our mental health and overall outlook on life.

How can people overcome social anxiety or shyness to foster meaningful connections at work?

Overcoming social anxiety or shyness doesn’t require being an extrovert; it simply requires intentionality. Start with small steps, such as asking someone about their weekend or sharing some personal information. Offer assistance to someone who appears overwhelmed. Remember, building connections doesn’t necessarily mean going out for drinks after work or inviting colleagues to social events.

Are there communication techniques or exercises you recommend for improving relationships at work?

Avoid assuming you know what someone is thinking, feeling, or needing. Instead, ask them directly. Additionally, remember that how you communicate is just as important as what you communicate.

What advice do you have for those who struggle to invest time and energy into building connections at work?

If finding a balance is challenging, ensure that your life outside of work is fulfilling and interesting. Otherwise, you may find yourself overly focused on work as a means of escaping what you may feel to be an unfulfilling existence. It’s important to recognize that investing time and energy into building connections at work is part of your job. While skill is crucial in most professions, networking and relationship-building are equally essential for career progression.

 

If you found any tips in this conversation insightful and want to learn more, check out Dr. Kuburic’s online course, How to Build Strong Relationships at Work.

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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.