Become the Leader People Actually Want to Work For

24/7 access to Simon's proven leadership frameworks, complete course library, and quarterly live Q&As

$24.99/month

($299.00 billed annually)

Advanced Leadership Skills

Get access to Simon's essential teachings and practical methods in an expanding library built to strengthen your confidence and communication skills.

The Art Of Presenting With Simon

Discover Simon’s techniques to captivate your audience with confidence.

1.5 hrs | Taught by: Simon

How to Be the Leader People Actually Trust (And Maybe Even Love)

Master the psychological skills that inspire others to contribute.

~2 Hours (34 bite-size modules, ~4 minutes each) | Taught by: Zach Mercurio and Simon

Find Your WHY with Simon

Embrace a purpose-driven life and discover your WHY.

2 hrs + | Taught by: Simon

A sample of The Library's 250+ Lessons

Course
Video
Course

Use Storytelling to Make a Greater Impact

81 minutes
Course
Video
Course

A Navy SEAL’s Guide to High Performance

65 minutes
Course
Video
Course

How to Handle Conflict at Work

65 minutes
Course
Video
Course

Beat Burnout

67 minutes
Course
Video
Course

Deliver and Accept Feedback Effectively

66 minutes
Course
Video
Course

Unleash Your Infinite Mindset

60 minutes
Course
Video
Course

Say Goodbye to Imposter Syndrome

74 minutes
Playlist
Video
Playlist

Find a Job You Love

75 minutes
And More!

Join Simon Live!

Learn from Simon every quarter and other trusted thought leaders monthly. Ask questions, get fresh insights, and connect with a community of optimistic leaders.

October 7, 2025 | 2:00pm ET

LIVE Quarterly Q&A with Simon: The Plight of the Middle Manager (A Special 90-Minutes Edition)

November 13, 2025 | 1:00pm ET

Storytelling and Momentum with Don Yaeger

Coming up in December

Brave Conversations with Elisabeth Cardiello

January 13, 2025 | 1:00pm ET

LIVE Quarterly Q&A with Simon: 90 Minutes

Why Simon created the Library

"I've spent my life studying what makes people feel inspired at work. The Optimism Library is my way of helping more people lead with empathy, clarity, and purpose — no matter where they are in their career."

— Simon Sinek

What real learners are saying about Simon’s Library

Denise B.
Verified Buyer

It is wonderful to have a successful professional freely share information to help others grow—for their sakes to be a better leader. Not primarily to make a buck. Making a difference in someone'
....
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Nuria R.
Verified Buyer

I loved it. Lots of little tidbits that can be applied holistically or individually.

Benjamin K.
Verified Buyer

Great deal for money and moreover great talent delivering the content.

Andrea B.
Verified Buyer

I love having the resource to browse and use as needed as well as to help as I coach my staff through situations they find themselves in.

Kathleen C.
Verified Buyer

I love attending the online video classes. I’ve learned many different new aspects of leadership. I enjoy hearing people’s points of view on the books and I can stop and come back when my time
....
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Heidi Y.
Verified Buyer

Well worth it, I am trying to work through as many lessons as I can, but will need another month at least.

James M.
Verified Buyer

I’m inspired!!!!

Sarah S.
Verified Buyer

I’ve gone through several courses over the past two weeks and I already am seeing a difference within our team! I’ve loved how my outlook has shifted and I’ve really been able to step into my
....
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Sabine G.
Verified Buyer

So far, I am very amazed by the content of the library. As I am working in the field of HR for 25 years, I am trying to figure out how applicable the content is and I have just started to get into
....
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Tina K.
Verified Buyer

Absolutely fantastic. Delivery was excellent. Docs provided are very useful tools for communicating feedback for any instance at any level. Highly recommend!!!

Herman P.
Verified Buyer

Love the content. Although I expected to see Simon on a few more of the videos 🙏…
Some are like webinars and could be arranged better. Remove non-essential info and questions from attend

Steven B.
Verified Buyer

I absolutely love it. Amazing. It feels like it’s too cheap to be honest, because the amount of value around all of the things that are foundational to my life, my business, my relationships, eve
....
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Jodi R.
Verified Buyer

I like the video content in the optimism library but it would be incredibly helpful to be able to also access the slide deck and handouts mentioned in each recorded webinar. The downloadable discus
....
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All Simon’s content in one place, for one price. You get:

Try The Optimism Library for two weeks, risk-free.

If we can’t help you solve your problems or advance your dreams, it’s on us.

$24.99/month

($299.00 billed annually)

FAQs

Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

Don’t worry, we’ve got you!

1. Head here to reset your password
2. Enter your email address (the one you used at checkout)
3. Check your email inbox for further instructions

It’s as easy as 1, 2, 3:
1. Sign in to your account
2. Click on My Learning Dashboard
3. Scroll down to the “My Optimism Library” section and select a video!

You’ll have access as long as you’re subscribed. 

If you decide The Optimism Library isn’t right for you, you can get a full refund within 14 days of purchase. Simply contact us here—no questions asked.

You can cancel your subscription at any time to prevent automatic renewal for the following year. Cancellation can be done through your account settings.

You bet! Find Simon’s wisdom nuggets in the “Learn with Simon” section of the Library and you can access all of his bestselling courses, including The Art of Presenting.

But that’s not all—your subscription now includes those exciting new quarterly live Q&A sessions where you can interact with Simon directly! And when Simon’s catching his breath, our world-leading experts and Optimist Instructors step in to deliver those monthly live sessions and other fantastic content. It’s like having the whole optimism dream team in your corner!

Most of the content in The Optimism Library consists of on-demand recordings that you can access anytime. However, your subscription now includes new quarterly live Q&A sessions with Simon and monthly sessions with leadership experts over Zoom. We’ll notify you about upcoming dates for these live events, and you can always find the schedule in your dashboard.

For additional live experiences with your team or company, reach out to our B2B experiences team at https://business.simonsinek.com/contact-us/.

Great news! We’ve gone all in! Your subscription now includes Simon’s complete course collection. That means everything from The Art of Presenting to Find Your WHY is now at your fingertips—no separate purchases needed. Plus, we’re still adding fresh content every month to our library of 125+ existing lessons. Consider this your all-access pass to the world of optimistic leadership!

Yes! We recommend only doing so over Wi-Fi, unless you have an unlimited data plan.

You can buy up to 50 subscriptions through our website, or you can request a bulk order by writing us at [email protected]

You can use the Optimism Library Contact Form and we’ll get back to you as soon as we can!

Once you’re logged into your dashboard, you’ll find the schedule for upcoming live sessions, including Simon’s quarterly Q&As. We’ll also send email notifications before each session with the Zoom link and details so that you can RSVP. Can’t make a live session? Don’t worry! Recordings will be available in your library afterward.

Absolutely! That’s what makes these sessions special. You can submit questions in advance or ask them live during the Q&A portion. It’s your chance to get Simon’s perspective on the problems you’re trying to solve and the dreams you wish to achieve. 

All Simon’s content for one price – $24.99/month (billed annually)

Includes 24/7 access to 250+ online lessons, live sessions with Simon & best selling courses

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.