How to Be the Leader People Actually Trust (And Maybe Even Love)

Zach Mercurio with Simon Sinek

Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your inner Steve Jobs. According to renowned leadership expert Zach Mercurio, Ph.D., the most effective leaders have mastered a set of simple, teachable psychological skills that energize and inspire others to contribute.

In this course, you’ll learn how to make others feel seen, heard, valued, and motivated to take action. You’ll unlock a psychological toolkit to master the art of micro-interactions, implement effective delegation strategies, cultivate a sense of significance, and more.

USD $250.00

What You'll Learn

Whether you're an aspiring leader, just stepping into a new role, or a seasoned pro, this course equips you with practical skills to grow your confidence and impact.

Go-at-Your-Own Pace Learning

Free 50+ Page Downloadable Workbook

Interactive Exercises for Understanding and Retention

A Full Year of Access to Refresh Your Knowledge

Why This Course Matters to Your Organization

Recent data shows that our greatest assets—our people—feel uninspired, overlooked, and undervalued.
Let's change that.

Reach out to explore how we can support your organization.

82%

Percentage of workers who say it's important that their organization see them as a "person."[1] "Employees Seek Personal Value and Purpose at Work. Be Prepared to Deliver." Gartner, March 29, 2023

45%

Percentage of workers who say their organization sees them as a person and not an employee.[2] "Employees Seek Personal Value and Purpose at Work. Be Prepared to Deliver." Gartner, March 29, 2023

51%

Percentage of workers who report being disengaged at work.[3] "Disengagement Persists Among U.S. Employees" Gallup, April 25, 2022

30%

Percentage of employees who report feeling invisible at work.[4] "Human Workplace Index: The Price of Invisibility" Workhuman, September 6, 2024

$8.8 Trillion

The true cost of low engagement at work.[5] "Employee Engagement Strategies: Fixing the World's $8.8 Trillion Problem" Gallup, June 14, 2022

69%

Percentage of employees who would work harder if their efforts were more recognized.[6] "Employee feedback statistics you need to know" Oak Engage, July 22, 2024

About Your Instructors

Zach Mercurio

Zach Mercurio works with individuals and organizations worldwide to forge purposeful leaders who cultivate more meaning, mattering, well-being, and performance. He is a positive leadership and organizations researcher and Honorary Fellow of Psychology in the Center for Meaning and Purpose at Colorado State University. He is also the author of The Power of Mattering: How Leaders Can Create a Culture of Significance and The Invisible Leader. His research has been awarded by the Association for Talent Development and The Academy of Management, and he contributes regularly to international media outlets.

Simon Sinek

Simon Sinek is an unshakeable optimist and the founder of The Optimism Company. He believes in a bright future and our ability to build it together. Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 70 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism.

FAQs

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These courses are designed to help you grow. If after registering and going through a couple of lessons you realize it’s not the right fit, no worries! We will provide you with a full refund within the first five days of trying the course and with less than 25% of the course completed. Just contact us here!

 

These courses are entirely on demand, so that you can move at your own pace, snack and stretch breaks included.

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By joining, you agree to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.