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Find Your WHY

With Start with Why, Simon started a movement to inspire people to do the things that inspire them. Millions of people now understand the concept of the Golden Circle. Find Your Why is designed to help those inspired by the message find their WHY and bring it to life in both their careers and organizations.

Find it here:

Fulfillment is not born of the dream. Fulfillment is born of the journey.

-Simon Sinek

Why I Wrote This

After I wrote Start with WHY, the biggest criticism I got was that I made a solid case for the existence of the WHY, but didn’t share how to find it. So, a few years later, I put out Find Your WHY as a self-guided workbook to help individuals, teams, or small businesses find their WHY. The best part? It really works!!!

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Curiosity is essential
                   for progress.

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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.