Peter wakes up every day to enable others to find their extraordinary so that they can do extraordinary things. He believes we create greater performance when we connect people to a higher, common purpose—a WHY. When a team is united by their WHY, people feel more fulfilled and team members are willing give a high level of discretionary effort, resulting in a more innovative, resilient and sustainable organization.
Peter has engaged at senior levels with many of the world’s largest companies. He illustrates his insights by drawing on examples from his pilot, military, and industry career to explain principles that can be applied in any business.
Standing shoulder to shoulder with Simon Sinek and the Start With Why team since 2011, Peter works with organizations around the world to help them articulate their purpose, educate their leaders, and create cultures where each individual thrives. Peter is a co-author of Find Your Why.