“Soul” is a word that I’ve never really used, but it perfectly encapsulates what has made David Copperfield the most successful magician of all time.
He has filled global audiences with awe for over 40 years. He made the Statue of Liberty disappear, escaped from Alcatraz, and walked through the Great Wall of China.
And it turns out, the key to great magic is also the key to any great work: a visceral, emotional connection between the act and the performer.
You have to find and honor the soul of the idea.
This is… A Bit of Optimism.
For more on David and his work check out: