Simon Sinek'sOptimism Company
Find Your WHY THUMBNAIL
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Find Your WHY

Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration. Everyone possesses a WHY, but the challenge is articulating it into words. This is why Simon developed this course—to help you discover yours. Living with a strong sense of purpose can enhance our well-being and add clarity to the lens through which we view the world. “Finding my WHY literally changed my life,” says Simon. “It was so powerful, I wanted to share it with as many people as I could and wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.”

Simon Sinek

Taught by

Simon Sinek

Chapters

3 chapters

Lessons

41 lessons

Format

Self-paced video

Explore the Course

Simon walks you through his concept of The Golden Circle, preps you for self-discovery, and begins the powerful journey into the memories that helped shape who you are.

  • How It All BeganVideo
  • Meet Your T.A.Video
  • A Quick Check InReflection
  • Simon Explains The Golden CircleVideo
  • The Science of The Golden CircleVideo
  • Our Journey AheadVideo
  • A Few More DetailsVideo
  • Why Stories?Video
  • Peaks and ValleysVideo
  • Collect Your StoriesReading
  • Write Your StoriesReflection
  • Finding A PartnerVideo
  • How to Choose Your Ideal PartnerVideo
  • End of Part OneVideo

Meet Your Instructor

Simon Sinek

Simon Sinek

Eternal Optimist

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

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