
Find Your WHY
Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration. Everyone possesses a WHY, but the challenge is articulating it into words. This is why Simon developed this course—to help you discover yours. Living with a strong sense of purpose can enhance our well-being and add clarity to the lens through which we view the world. “Finding my WHY literally changed my life,” says Simon. “It was so powerful, I wanted to share it with as many people as I could and wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.”

Taught by
Simon Sinek
Chapters
3 chapters
Lessons
41 lessons
Format
Self-paced video
Explore the Course
Simon walks you through his concept of The Golden Circle, preps you for self-discovery, and begins the powerful journey into the memories that helped shape who you are.
- How It All BeganVideo
- Meet Your T.A.Video
- A Quick Check InReflection
- Simon Explains The Golden CircleVideo
- The Science of The Golden CircleVideo
- Our Journey AheadVideo
- A Few More DetailsVideo
- Why Stories?Video
- Peaks and ValleysVideo
- Collect Your StoriesReading
- Write Your StoriesReflection
- Finding A PartnerVideo
- How to Choose Your Ideal PartnerVideo
- End of Part OneVideo
Meet Your Instructor

Simon Sinek
Eternal Optimist
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.
Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.
Like What You See?
Explore other life-changing products.

The Art of Presenting
Ever since he gave his groundbreaking TED Talk on the concept of WHY—which went viral with more than 60 million views—Simon routinely gets asked for his secrets to effective public speaking. “So, I thought it would be fun to compile all the lessons, tips, and tricks I’ve learned over the years into one course so that others can learn them too,” he says. Whether you’re presenting on a stage, in a meeting, at a wedding, or simply to a group of friends, join Simon to discover how to present your ideas in a way that captivates others and makes them truly curious to hear what you have to say.

Simon Sinek

How to Be The Leader People Actually Trust
Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your inner Steve Jobs. According to renowned leadership expert Zach Mercurio, Ph.D., the most effective leaders have mastered a set of simple, teachable psychological skills that energize and inspire others to contribute. In this course, you’ll learn how to make others feel seen, heard, valued, and motivated to take action. You’ll unlock a psychological toolkit to master the art of micro-interactions, implement effective delegation strategies, cultivate a sense of significance, and more.


Simon Sinek, Zach Mercurio

A Navy SEAL's Guide to High Performance
The Navy SEALs are among the highest-performing teams on the planet. It’s not just their physical skills or courage that sets them apart. Instead, it’s their trust in each other, their leadership, and their teamwork that make them truly exceptional. The best part is their principles for success are included in this course and can be transferred to anyone. Join Simon Sinek and Rich Diviney, a 20-year veteran of the Navy SEALs, to sharpen your leadership skills, elevate your performance at work, and build trusting teams.


Simon Sinek, Rich Diviney