Find Your WHY
With Simon Sinek
Simon defines your WHY as a deep-seated purpose, cause, or belief that is the source of your passion and inspiration. Everyone possesses a WHY, but the challenge is articulating it into words. This is why Simon developed this course—to help you discover yours. Living with a strong sense of purpose can enhance our well-being and add clarity to the lens through which we view the world. “Finding my WHY literally changed my life,” says Simon. “It was so powerful, I wanted to share it with as many people as I could and wanted everyone I met to learn their WHY, too. It’s an amazing feeling to live with purpose, on purpose.”
Explore the Course
1Part One ▾
Simon walks you through his concept of The Golden Circle, preps you for self-discovery, and begins the powerful journey into the memories that helped shape who you are.
- How It All BeganVideo
- Meet Your T.A.Video
- A Quick Check InReflection
- Simon Explains The Golden CircleVideo
- The Science of The Golden CircleVideo
- Our Journey AheadVideo
- A Few More DetailsVideo
- Why Stories?Video
- Peaks and ValleysVideo
- Collect Your StoriesReading
- Write Your StoriesReflection
- Finding A PartnerVideo
- How to Choose Your Ideal PartnerVideo
- End of Part OneVideo
2Part Two ▾
Where the magic begins. In the following 14 chapters, you will share your personal stories, gather the important themes that connect your stories, and finalize a first draft of your WHY statement.
- Where the Rubber Meets the RoadVideo
- What Makes a Good PartnerVideo
- Partner DemonstrationVideo
- Partner Demonstration ReviewVideo
- Preparing to ShareReading
- Share Your StoriesReflection
- The Next StepsVideo
- Themes, Themes, ThemesVideo
- Identify Your ThemesVideo
- A Little More on Identifying ThemesVideo
- Contributions and ImpactsVideo
- Identify Your Contributions and ImpactsReflection
- What Resonates? Video
- Select Your Primary ThemesReflection
- One More Thing Before You Craft Your WHY StatementVideo
- Crafting Your WHY StatementVideo
- Draft Your WHY StatementReflection
- Where Do We Go from Here? Video
3Part Three ▾
Congrats, you have a WHY! So now, what? The final portion of the course helps you clarify and refine your WHY and explains how to practically apply it to your life.
- Clarity of WHYVideo
- Refine Your WHYVideo
- Revision TimeReflection
- Discipline of HOWVideo
- Define Your HOWsReflection
- Consistency of WHATVideo
- Starting With WHYVideo
- You Made It - Let's Celebrate!Video
- Download and Share Your WHYResource
Meet Your Instructor
Simon Sinek
Eternal Optimist
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.
Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.
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