Simon Sinek'sOptimism Company
Photo: Leaderful app on a MacBook and iPhone

Leaderful Pro

The leadership skills nobody ever taught you.

Most of us learned to lead by figuring it out on the fly, absorbing the habits of those around us, good and bad. There's a better way.

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14-day full refund guarantee. Cancel anytime.

10,000+

Leaders enrolled

175+

Courses and modules

5 ★

Average rating

One Price.

For everything

Why you're here

Most of us learned to lead by accident.

Nobody teaches you how to handle the difficult performance review, the team member who's quietly checked out, or the senior leader who undermines you. Leaderful does.

01

You just got promoted — and nobody handed you a manual

You went from being great at your job to being responsible for others doing theirs. The skills that got you here won't get you where you need to go next.

02

You've been leading for years — but it keeps getting harder

Hybrid teams, burnout, feedback that doesn't land, people quietly quitting. The playbook from five years ago no longer works. You need new tools, fast.

03

You're not a manager, but people look to you

Leadership is more than a title. Whether you mentor, influence, or simply have a presence others follow, Leaderful helps you do it with more clarity and intention.

What you get with Leaderful Pro

Everything we know. All of it.

One subscription. Every course, every module, every live session, every new instructor we add. No individual fees, no upsells, no asterisks.

Everything included, no extras to buy

Full access to 7 signature courses, 175+ bite-size modules, curated playlists, and live sessions. Individual courses available à la carte, but Pro includes everything.

Live with Simon, every quarter

Submit your questions. Get Simon's unfiltered take in real time. Monthly expert sessions in between — all recordings always available inside the app.

World-class instructors, not just Simon

Navy SEALs. Michelin-starred restaurateurs. PhDs in psychology. Bestselling authors. The roster keeps growing — Pro subscribers get everything, automatically.

Learn anywhere, on your schedule

Bite-size modules built for busy days. Pick up exactly where you left off on any device. Five minutes between meetings is enough.

New content added every month

Your subscription gets better the longer you stay. New courses, new modules, new instructors — all included automatically. No extra cost, ever.

Curated playlists for real challenges

Ready-made learning paths for difficult conversations, leading through change, building team trust. No searching. Just the right thing at the right moment.

Featured courses inside Leaderful Pro

Courses built around the moments that test every leader.

Real situations, real language, real change. Each course is built around the moments that matter most in a leader's life.

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The Art of Presenting

Ever since he gave his groundbreaking TED Talk on the concept of WHY—which went viral with more than 60 million views—Simon routinely gets asked for his secrets to effective public speaking. “So, I thought it would be fun to compile all the lessons, tips, and tricks I’ve learned over the years into one course so that others can learn them too,” he says. Whether you’re presenting on a stage, in a meeting, at a wedding, or simply to a group of friends, join Simon to discover how to present your ideas in a way that captivates others and makes them truly curious to hear what you have to say.

Simon Sinek

Simon Sinek

Included in Pro
How to be the leader people actually trust THUMBNAIL

How to Be The Leader People Actually Trust

Good news: To be a great leader, you don’t need innate charisma, a larger-than-life personality, or to channel your inner Steve Jobs. According to renowned leadership expert Zach Mercurio, Ph.D., the most effective leaders have mastered a set of simple, teachable psychological skills that energize and inspire others to contribute. In this course, you’ll learn how to make others feel seen, heard, valued, and motivated to take action. You’ll unlock a psychological toolkit to master the art of micro-interactions, implement effective delegation strategies, cultivate a sense of significance, and more.

Simon SinekZach Mercurio

Simon Sinek, Zach Mercurio

Included in Pro
A Navy SEAL's Guide to High Performance THUMBNAIL

A Navy SEAL's Guide to High Performance

The Navy SEALs are among the highest-performing teams on the planet. It’s not just their physical skills or courage that sets them apart. Instead, it’s their trust in each other, their leadership, and their teamwork that make them truly exceptional. The best part is their principles for success are included in this course and can be transferred to anyone. Join Simon Sinek and Rich Diviney, a 20-year veteran of the Navy SEALs, to sharpen your leadership skills, elevate your performance at work, and build trusting teams.

Simon SinekRich Diviney

Simon Sinek, Rich Diviney

Included in Pro
Photo: Simon Sinek

A note from Simon

“I've spent my career studying what makes people feel inspired at work — and what makes leaders worthy of the people who follow them.”

Simon Sinek is an author and speaker whose ideas about leadership and purpose have reached people in every corner of the world. His TED Talk, “How Great Leaders Inspire Action,” is one of the most watched of all time. But more than the accolades, Simon is someone who genuinely believes — and has staked his career on the idea — that the world goes better when there are more good leaders in it.

Leaderful Pro is that belief, made practical.

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600M+

Video views online

4

NYT Bestsellers

25+

Years teaching leadership

What Leaderful Pro members say

10,000 leaders. One decision in common.

They decided to take their growth seriously. Here's what happened next.

★★★★★

I love the Quick Wins section! I don't have as much time for extended learning as I'd like, but I'm continually making time for a solid micro-dose of inspiration or ideas for action. Leaderful hits that perfectly!

PM
Priya M.

Director of Engineering, Technology

★★★★★

I was terrified when I got promoted. I've loved Leaderful. It has lots of tidbits that can be applied holistically or individually.

NR
Nuria R.

First-time Manager, Healthcare

★★★★★

I've gone through several courses over the past two weeks and I already am seeing a difference within our team! I've loved how my outlook has shifted and I've really been able to step into my role as a leader. Thank you so much!

SS
Sarah S.

VP of People, Professional Services

★★★★★

I absolutely love it. Amazing. It feels like it's too cheap to be honest, because the amount of value around all of the things that are foundational to my life, my business, my relationships, everything. It feels like I'm ripping you off by being a member.

SB
Steven B.

CEO, Digital Media

★★★★★

I really like how Leaderful allows you to customize your entire experience. The little comments in the onboarding process through each step was a nice bonus and definitely show how the company's central focus and Simon's WHY runs through everything you build!

AS
Anika S.

Senior Product Manager, SaaS

★★★★★

I am very amazed by the content in Leaderful. I have been working in the field of HR for 25 years and I have been following Simon for a while and I have to say that these concepts are what the world out there needs. Thank you for your inspiration!

SG
Sabine G.

Human Resources, Financial Services

Membership

One price. No fine print.

Everything we've made, all in one place, for one honest price. Cancel anytime — and if you're not convinced within 14 days, we'll refund you in full.

Most popular · Full access
  • Full access to 7 signature courses, 175+ modules, and bite-size lessons

  • Watch on the web (computer or phone) or on our iOS and Android apps - learn anywhere, on your schedule

  • Live quarterly Q&As with Simon Sinek. Ask your questions directly

  • Monthly expert sessions, plus all recordings, always available

  • New content added every month, automatically included

  • Signature courses also available a la carte, if you prefer

14-day full money-back guarantee

14-day full money-back guarantee

Try every course, attend a live session, use the app on every device. If Leaderful Pro isn't the most useful leadership investment you've made this year, email us within 14 days for a complete refund. No questions asked.

Live events

Join Simon live!

Learn from Simon every quarter and other trusted thought leaders monthly. Ask questions, get fresh insights, and connect with a community of optimistic leaders.

Don Yaeger

Influence and Motivation

April 21, 2026 · 12:00 PM ET · 90 min

Simon Sinek

Quarterly Live

May 27, 2026 · 12:30 PM ET · 90 min

Everything you need to know.

Ready?

Become the leader you wished you had.

The world has plenty of managers. It needs more people willing to do the hard work of leading well. That starts here.

· 14-day money-back guarantee · Cancel anytime