The first part of your WHY journey
For the best WHY journey experience, we recommend taking all three classes in order: Start with WHY → Refine Your WHY → Live Your WHY
Most of us live our lives by accident, but our WHY allows us to live our lives on purpose. Whether you are an entrepreneur, leader, a team member, or are seeking greater clarity for your next transition, your WHY will lead you toward fulfillment in your work and life. This interactive class is designed to guide you through the steps to find your WHY—your personal purpose, cause, or belief. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.
Together we will:
6,755 student ratings
Most of us live our lives by accident, but our WHY allows us to live our lives on purpose. Whether you are an entrepreneur, leader, a team member, or are seeking greater clarity for your next transition, your WHY will lead you toward fulfillment in your work and life. This interactive class is designed to guide you through the steps to find your WHY—your personal purpose, cause, or belief. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.
Together we will:
*Looking to continue your WHY journey? Check out the second class, Refine Your WHY.
6,755 student ratings
Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.
All class times are listed in US Eastern Standard Time. We are working to add more time slots that are time-zone friendly globally.
While we wish we could clone Simon, science just isn’t quite there yet. That is why we’ve trained our Optimist Instructors to teach our classes. However, our two on-demand courses are taught by Simon – check out Find Your WHY and The Art of Presenting!
All sales are final for our live online classes, but we’re happy to help you get rescheduled if you aren’t able to make it!
Yes! When you register, you buy a ticket for each person—so one ticket means one person is attending.
When it’s time for class, you can log in here and click on your class under My Live Online Classes. You should receive reminder emails the day before class and again two hours before. Please check your spam folder if you don’t see those reminders in your inbox. We can’t wait to have you join us!
Don’t worry, we’ve got you!
1. Head here to reset your password
2. Enter your email address (the one you used at checkout)
3. Check your email inbox for further instructions
We are always looking to add more class options to accommodate our global audience. We hope to have some great options for you soon. In the meantime, Simon’s books have been translated into multiple languages and can be ordered online.
We totally understand that schedules can change at the last minute. An unedited recording is available for 48 hours after class ends for all classes except for our WHY series.
Yes, we have team options! We love that you are looking to take care of those around you. Your team can join a public class, and you’ll receive a team discount at checkout when you register 10+ team members. Â
If you want a private class just for your team, on a date and time that works for you, then visit our private class page and our team will be excited to help you.Â
 Our team is more than happy to assist you; just contact us here and we’ll get back to you ASAP.
Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Start with WHY was born out of pain. I lost my passion for my work…which was disconcerting, to say the least. I didn’t want to go to work any more. I no longer found joy in the thing I had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed my life and my career in ways I could not imagine. I knew I had to share it with as many people as I could, and talk about it with whomever would listen.
Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
And it all starts with WHY.
Join Simon’s Master Trainers and other students to draft your WHY statement.
Get in touch with our Experiences Team to kickstart your team’s WHY journey.
Bring your team together for a private session of our popular online class.
Start with WHY was born out of pain. Simon lost his passion for his work…which was disconcerting, to say the least. He didn’t want to go to work any more. He no longer found joy in the thing he had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed his life and his career in ways Simon could not imagine. He knew he had to share it with as many people as he could, and talk about it with whomever would listen.
Start with WHY was written for anyone looking for a deeper sense of purpose in their work. Whether you are marketing, retail, anything between, or anything beyond, we all have a WHY that gives our lives meaning and fulfillment.
For teams of 20+ contact us
Unleash Your Infinite Mindset
Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.
For teams of 20+ contact us
The Art of Creating Fiercely Loyal Customers
Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.
We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.
A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.
Let us all be a Spark of Optimism.
