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Start with WHY

with our Optimist Instructors

About This Class

The first part of your WHY journey

For the best WHY journey experience, we recommend taking all three classes in order: Start with WHY → Refine Your WHY → Live Your WHY

Most of us live our lives by accident, but our WHY allows us to live our lives on purpose. Whether you are an entrepreneur, leader, a team member, or are seeking greater clarity for your next transition, your WHY will lead you toward fulfillment in your work and life. This interactive class is designed to guide you through the steps to find your WHY—your personal purpose, cause, or belief. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.

Together we will:

  • Unpack the concept of The Golden Circle from Start with WHY
  • Share tools and the process to discover your individual WHY
  • Pair you with a partner so you can work 1-on-1 to write your WHY statement
  • Conduct live coaching to help you improve your WHY statement

More Info

Ratings

4.4/5
4.4/5

6,755 student ratings

5 star
4 star
3 star
2 star
1 star

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Start with WHY

with one of Simon's Master Trainers

About This Class

Most of us live our lives by accident, but our WHY allows us to live our lives on purpose. Whether you are an entrepreneur, leader, a team member, or are seeking greater clarity for your next transition, your WHY will lead you toward fulfillment in your work and life. This interactive class is designed to guide you through the steps to find your WHY—your personal purpose, cause, or belief. It takes a willingness to be open, to share personal stories, and to trust the process. And through it all, we’re there to help.

Together we will:

  • Unpack the concept of The Golden Circle from Start with WHY
  • Share tools and the process to discover your individual WHY
  • Pair you with a partner so you can work 1-on-1 to write your WHY statement
  • Conduct live coaching to help you improve your WHY statement

*Looking to continue your WHY journey? Check out the second class, Refine Your WHY.

Ratings

4.4/5
4.4/5

6,755 student ratings

5 star
4 star
3 star
2 star
1 star

FAQs

Start with WHY

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Find it here:

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

-Simon Sinek

Why I Wrote This

Start with WHY was born out of pain. I lost my passion for my work…which was disconcerting, to say the least. I didn’t want to go to work any more. I no longer found joy in the thing I had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed my life and my career in ways I could not imagine. I knew I had to share it with as many people as I could, and talk about it with whomever would listen.

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Start with WHY

Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.

And it all starts with WHY.

Start with WHY

Start with WHY is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does. Simon calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.

And it all starts with WHY.

Other Ways to Start with WHY

Join Simon’s Master Trainers and other students to draft your WHY statement.

Discover your WHY at your own pace with this online course.

Get in touch with our Experiences Team to kickstart your team’s WHY journey.

Bring your team together for a private session of our popular online class.

FAQs

Start with WHY was born out of pain. Simon lost his passion for his work…which was disconcerting, to say the least. He didn’t want to go to work any more. He no longer found joy in the thing he had been doing for years. Learning about starting with WHY changed all that. This simple idea completely transformed his life and his career in ways Simon could not imagine. He knew he had to share it with as many people as he could, and talk about it with whomever would listen.

Simon wrote Start with WHY in 2009. He is the author of five books, including Leaders Eat Last (2013) and, most recently, The Infinite Game (2019).
Start with WHY is divided into 3 parts and 14 chapters. On average, Start with WHY takes 3–5 hours to read depending on your reading habits. We also offer at-a-glance materials to help you grasp the concepts of The Golden Circle in the Downloadable Guides section up above. 
There are three components of The Golden Circle: WHAT, HOW, and, most importantly, WHY.
Our WHYs are an articulation of who we are. For most, a good WHY statement is simple, easy to understand, and reflective of the person to whom it belongs. The WHY statement should not include WHATS (the tangible things we do/job titles/etc). It should embody who you are in every facet of your life, not just work.
We recommend that you read Start with WHY before you read Find Your WHY. Find Your WHY is the companion workbook to Start With WHY and came out numerous years after Start with WHY was published.

Start with WHY was written for anyone looking for a deeper sense of purpose in their work. Whether you are marketing, retail, anything between, or anything beyond, we all have a WHY that gives our lives meaning and fulfillment.

We believe everyone should find their WHY, so we have created a few ways to help.
    1. Start with WHY Live Online Class: You can join us in our Live Online Classroom as one of Simon’s Master Trainers guides you through a tried and tested process that will help you find a first draft of your WHY statement
    2. Find Your WHY On-Demand Course: Want to find your WHY at your own pace? With Videos of Simon as your guide, this on-Demand course will take you through the steps of drafting a WHY statement. All you need is a partner and an open mind!
    3. One-on-one WHY Coaching: Serious about finding your WHY? You can even book a private session with one of Simon’s Master Trainers to dive deep and explore what your WHY means to you.
    4. Start with WHY keynotes, workshops, or private classes: Want to inspire the whole company? Get in touch with our Experiences Team to kickstart your team’s WHY journey.

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Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

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Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.