5 “Terrible” Leadership Tips That Totally Work

Share

toy with a megaphone being a bad boss

Every leader faces a choice: do we manage people, or do we develop them? Do we extract performance, or do we inspire it? Do we build teams that need us, or teams that don’t?

The conventional wisdom has clear answers. Stay in control. Lead with data. Keep emotions out of it. Fix weaknesses. Beat the competition.

But here’s what we’re learning: the path to extraordinary leadership oftentimes runs directly through practices that sound completely wrong. Practices that make us uncomfortable. Practices that challenge every instinct we’ve been taught to trust.

With Simon’s insights and the latest research, we’ve identified five leadership approaches that people dismiss as reckless but that consistently create remarkable teams. Here’s what we discovered.

1. Leave Your Team Hanging When Asked Questions

This sounds like abandonment. Like leaving people stranded when they need you most.

But here’s the deeper truth: “When someone asks, ‘What should I do?'” Simon tells us, “Instead of answering them outright, try answering their question with a question: ‘What do you think?’ Then listen. If their choice is reasonable, back it. If it misses the mark, ask further questions.”

Why does this matter? Because leadership isn’t about having all the answers. It’s about building people who don’t need you to have all the answers.

Every time you say, “What do you think?,” you’re saying something far more powerful: “I believe in you.” And that belief becomes the foundation they stand on when you’re not in the room. This is how you build leaders, not followers.

2. Talk About Feelings at Work

This feels dangerous. Like opening Pandora’s box when you should be keeping things professional.

But research from Stanford’s Graduate School of Business reveals something profound. When leaders say, “You seem frustrated,” or, “I notice you’re upset,” trust skyrockets. The researchers found across six studies that emotional acknowledgment dramatically elevated trust, especially for negative emotions.

Why? Because people desperately need to know they’re not invisible. That their struggle matters. That someone sees them as a whole human being, not just a productivity unit.

When you name what you see, you’re saying: your humanity is welcome here. And when people feel their humanity is welcome, they bring their creativity, passion, and best work.

3. Be Soft on Performance

This feels like you’re avoiding accountability.

But consider why we’re here in the first place. “When someone misses a target,” Simon says, “start with care: ‘Are you okay? I’m concerned about you.’ Create safety first. Only then explore performance.”

Remember that people aren’t machines. They’re human beings trying to do good work while navigating a world that never stops throwing curveballs.

When you lead with, “You missed the number,” you’ll get defensiveness. When you lead with, “Are you okay?,” you get truth. And truth is the only thing that leads to real solutions. 

4. Admit Your Competition Is Simply Better Than You

This feels like surrender. Like admitting defeat before the game even starts.

But Simon sees it differently: “Name the competitor who gets under your skin. Then identify one thing they consistently do better. Turn that into your next improvement sprint.”

Why does this help? Because the finite game (the one where you obsess over crushing your competition) has a ceiling. But the infinite game has no ceiling. When you stop competing to win and start competing to improve, you unlock humility that makes you teachable, curiosity that makes you innovative, and growth that never stops.

“Worthy rivals make us sharper, humbler, and more inventive,” Simon adds. They’re not obstacles. They’re mirrors showing us who we could become.

5. Stop Trying to Fix Weaknesses

This sounds irresponsible. Like ignoring problems until they become disasters.

But research from Zenger Folkman, analyzing over 100,000 leaders, reveals a fascinating truth: unless someone has a critical flaw, extraordinary performance comes from building strengths, not fixing weaknesses.

When you spend energy turning someone’s 4 into a 6, you’re telling them: “You’re not enough.” But when you invest in turning their 7 into a 9, you’re saying: “I see your gifts. Let’s make them undeniable.”

According to Gallup research, employees who use their strengths daily are six times more likely to be engaged. Not because they’re avoiding hard things, but because they’re doing work that energizes rather than drains them. People who are empowered to be excellent at what they’re naturally good at don’t need motivation. They need opportunity.

Popular Reads

Inspiration for Your Inbox

By entering your email, you agree to receive exclusive offers, promotions, and a treasure trove of uplifting content. But no pressure—unsubscribe whenever you wish!

The Optimism Library

Certified WHY Coach Program Framework

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

What You’ll Learn

By the end of the program, you’ll be able to:

  • Explain The Golden Circle and its components — WHY, HOWs, and WHATs
  • Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
  • Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

  • Building trust
  • Listening to understand
  • Asking better questions
  • Handling emotional conversations with care

How You’ll Learn

The program includes four structured units combining independent learning, live training, and practice:

Day 1 – The Foundation

  • Get to know The Golden Circle 
  • Find out what it means to bring a Golden Circle to life
  • Learn what a WHY Discovery is, how it works, and what the benefits are

Day 2 – The Human Skills

  • Hone the human skills to guide someone through a WHY Discovery:
    • Creating psychological safety
    • Asking effective questions
    • Engaging in active listening

Day 3 – The Process in Practice

  • Learn notetaking strategies that will help you facilitate a WHY Discovery session
  • Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

Day 4 – The Golden Circle in Action

  • Apply everything you’ve learned to facilitate a full WHY Discovery
  • Learn how to wrap up a session
  • Prepare for your next steps to becoming a Certified WHY Coach

Program Details

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

  • Complete independent work
  • Attend and participate in all live sessions 
  • Pass a final exam and performance assessment

Your Support Team

  • Regular updates and reminders
  • Opportunities to ask questions
  • Personalized feedback from master trainers
  • Ongoing support through your final evaluation

Program and Participation Terms and Conditions

Our mission is to create a supportive learning environment where we grow together to help others. By signing up for the course, you agree to these terms and conditions and to show up in service to one another.

Professional Expectations

  • Attend and participate in ALL live classes in their entirety.
  • Complete ALL assigned online coursework.
  • Must be fluent in English.
  • Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
  • Support your fellow participants with a service mindset.
  • Keep all personal stories shared during the WHY Discovery process confidential.
  • Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.
  • The current certification applies only to one-on-one WHY Discoveries. Facilitating group sessions requires separate training and certification, which is planned for release in 2026.

Participant Cancellation and Transfer Policy

  • Cancel up to 10 days before your cohort start date: Full refund.
  • Cancel less than 10 days before: We’re unable to offer a refund at this stage.
  • Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

Recording and Photography

  • Participants may not record or screenshot sessions.
  • The Company will record sessions and make them available internally for 30 days.
  • By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at [email protected].

Unleash Your Infinite Mindset

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

Unleash Your Infinite Mindset

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

The Art of Creating Fiercely Loyal Customers

Quantity: 1 quantity = 1 team of up to 20 participants

Teams 20+

Contact Sales

For teams of 20+ contact us

Teams of up to 20

Purchase: $999

The Art of Creating Fiercely Loyal Customers

Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Curiosity is essential
                for progress.
SimonSignature

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.